Fellow of the Public Relations Institute of Australia (PRIA)
Member of the Australian and New Zealand Communication Society
- Inclusion in organisational communication
- Listening and voice to create change
- Public communication processes that enable people with disability and people from NESB to be more effectively included in organisations and society
- Intercultural communication
- Public Relations Strategies
Analysing inclusion for people with disability and people from NESB in organisational communication. Devising strategies that address power embalances arising from norms of practice that fail to recognise the opportunity to engage with multiple publics.
Creative and dynamic communication strategies that enable new ways of engaging that are both fullfilling and innovative.
Working with students who have come from alternative pathways to help them adjust to university life and become confident contributors.
Integrated Communication, Organisational Communication, Professional Internship
Managing Public Communication Strategies
Bamford, VA 2018, 'Estranged but not strangers: Challenging organisational norms of access for people with disability and people from a NESB', Cosmopolitan Civil Societies: An Interdisciplinary Journal, vol. 10, no. 2, pp. 13-31.View/Download from: Publisher's site
This research investigates organisations' ability to be inclusive. It seeks to isolate the conditions necessary for inclusion of the organisation's publics who identify with disability and who come from a non-English speaking background given they can be estranged. This is achieved through a case study of a service organisation that is obliged to engage with its publics and has a strategy to do so. Data were gathered from the organisation's documentation and interviews with instigators of policies and processes. Feedback from the organisation's clients was collected, focusing on their experience of being engaged and included given norms of inclusion may not be shared. A thematic analysis was undertaken of the data to isolate themes on inclusion. Themes revealed: a culture of inclusion; a policy that encouraged an exchange; and processes established by professionals with expertise to design and promote inclusion beyond their usual publics.
Bamford, V 2014, 'Open or closed? An assessment of how blogs can contribute to policy-making', Media International Australia, no. 151, pp. 16-24.
This article analyses the processes and outcomes of communication by two Australian
government departments – the Departments of Broadband, Communication and the
Digital Economy (DBCDE) and Education, Employment and Workplace Relations
(DEEWR – that used blogs to consult with citizens on a policy that was under
development. The researcher also interviewed managers of the blog processes
of both departments to secure their feedback. The findings indicate that closed
community blogs create excellent conditions for rich policy input, while open blogs
(available to all citizens) provide less specific and less useable policy input. This
is partially because public blogs are easily skewed off topic by participants who
wish to dictate a particular view or as a result of ‘the vibe’ in the public sphere,
affected by media and other people’s commentary that can set the agenda for
discussion. Nevertheless, open blogs can provide government with a litmus test
of the immediate concerns of active members of the public.
Bamford, V 2019, 'Listening but not hearing: Challenging organisational norms of inclusion for marginalised publics.', International Conference on Diversity in organisations communities and nations, Patras Greece.
This research investigates the organisations’ ability to be inclusive in their public communication practices. The focus is an Australian organisation known for its inclusive practice to identify gaps between Managers’ and clients’ experiences of being included.
This study examines two of the organisation’s minority clients; people who identify with disability and people who come from a non-English-speaking background. These clients, while distinct, share a lack of recognition and representation in organisational communication processes, concurrently they have a right to be included (Thill and Dreher, 2018, Vardemann-Winter, 2011, 2014, Atkin and Rice, 2013).
Communicating with diverse clients so they are heard and listened to is complex and challenges communicators to design processes that empower and enable a mutually rewarding exchange. Documenting these processes exposes power relations and privileging that impact whether the less powerful are recognised and communicated with or ignored (Goggin 2009; Weerakkody 2015, Thill, 2015,p.3).
The review is achieved through a case study of a for-profit organisation. Data were gathered from the organisation’s documentation and interviews with managers on their perspectives for including these clients. Feedback from the organisation’s clients reported their experience. A thematic analysis of the data isolated: trusting relationships, norms of practice and cultural capital as key themes for inclusion.
Listening is explored as a process and practice for public communicators to obtain and apply feedback to challenge power relations embedded in processes that exclude people who sit outside the organisation’s norm of engagement and privilege the more powerful (Vardemann- Winter, 2014, Macnamara, 2016).
Bamford, V 2018, 'Closing the gap: Challenging organisational norms of inclusion for people with disability and people from a Non-English Speaking Background.', Multiple Realities 2018, Auckland New Zealand.
Bamford, V 2018, 'Listening across culture: exploring communication between organisations and their diverse publics', The politics of listening, UNSW Australia.
Bamford, V 2014, 'Voice and recognition of disabled people in organisations', The UTS Graduate School Conference.
Bamford, V 2013, 'Communicating disabilities, who speaks, who listens?', The Diversity in Organization, Communities and Nations Conference, Darwin, Australia.
Macnamara, J, Bamford, V & Betts, J University of Technology Sydney 2009, Analysis of online public consultation trials: the quadrivium of policy, culture, resources and technology, July report.