Pavlina joined UTS Business School in 2019 as a lecturer in International Business & Strategy. She earned her PhD Degree in International Business from the UTS Business School. Her research interests are in the internationalisation of both small and large firms with a specific focus on entrepreneurship and institutional embeddedness across borders. She held a visiting scholar position at the Copenhagen Business School, Denmark. Prior joining academia, Pavlina gained professional experience in supply chain management including working in brewing industry – a sector which was also studied in her doctoral thesis exploring internationalisation of craft beer industry from small open economies. The paper presenting the findings of her thesis won the Lazaridis Institute SMEs & International Entrepreneurship Best Paper Prize in 2017.
International business, Transnational management, Strategic management
Dang, T, Jasovska, P & Rammal, H 2020, 'International business-government relations: The risk management strategies of MNEs in emerging economies', Journal of World Business, vol. 55, no. 1.View/Download from: Publisher's site
In emerging economies where the institutional environment is weak, the level of risk faced by MNEs remains high. Extant literature recognizes the forms of risks faced by MNEs, but only a few studies have attempted to explain how firms identify and mitigate these risks. This study addressed the commercial risk management strategies of MNEs operating in Vietnam. We found that the government remained the key stakeholder and maintaining active relations with them aided MNEs' operational success. The risk mitigation strategies employed by MNEs included managing alertness, portraying good behavior, navigating through the state of comfort, and active mediation.
Guo, Y, Jasovska, P, Rammal, HG & Rose, E 2020, 'Global Mobility of Professionals and the Transfer of Tacit Knowledge in Multinational Service Firms', Journal of Knowledge Management, vol. 24, no. 3, pp. 553-567.View/Download from: Publisher's site
The use of expatriates to transfer individual and organizational know-how and knowledge is a practice widely used by multinational enterprises (MNEs). However, for service firms, the mobility of employees across national borders depends on the commitments made by countries under the General Agreement on Trade in Services (GATS). In particular, the Mode 4 form of supply under GATS can limit the ability of professionals to enter a particular country and can restrict the intra-organizational transfer of knowledge in multinational service firms. The purpose of this paper is to investigate how MNEs attempt to overcome these barriers and transfer knowledge through their global network.
Using Nonaka and Takeuchi's SECI model of knowledge transfer, the authors study the intra-organizational knowledge transfer practices of an Indian multinational service firm. Semi-structured interviews were conducted with 20 key informants involved with the organization.
The company uses global teams to transfer tacit knowledge and facilitates inpatriation through an internship program that helps the firm overcome nationality requirement that restricts the movement of their managers to other countries, which in turn limits their ability to transfer knowledge in the intra-organizational setting. The company uses the services of a not-for-profit youth organization that helps recruit interns for the program and also facilitates the relationship with the Indian Government, which provides support for this initiative by reducing barriers to entry for the interns.
This study takes the unique approach of studying barriers to movement of professionals and a firm's strategic response. It identifies the pressures and barriers that companies face in the global economy and highlights the role of government agencies and other stakeholders in facilitating or restricting the transfer of knowledge within a firm's international network. The...
Dang, T, Jasovska, P, Rammal, HG & Schlenker, K 2019, 'Formal-informal channels of university-industry knowledge transfer: the case of Australian business schools', Knowledge Management Research & Practice, vol. 17, no. 4, pp. 384-395.View/Download from: Publisher's site
The transfer of knowledge between university and industry is a significant activity that is facilitated by government policy and incentives. Australian universities have a global reputation for excellence in research and training. However, the country's low score in innovation ranking has prompted the government and industry bodies to emphasise the importance of and provide support to high-quality science, technology, engineering and mathematics (STEM) fields. We study the knowledge transfer practices of 10 Australian universities and provide insights into how these universities, and in particular the Business Schools, respond to the funding cuts faced by the university sector. We find that the universities use both formal (research centres, incubators, and contract-research and commercialisation) and informal channels (internships, mentoring, industry talks, transdisciplinary research platforms, collaborative Ph.D. programs, and industry training programs) to transfer knowledge with industry partners.