Dr Osama Sohaib is a Lecturer at the School of Information, Systems and Modelling, Faculty of Engineering and Information Technology. He received his PhD (Information Systems) from the University of Technology Sydney (UTS) in 2015. He is also a Program Coordinator/Academic Advisor of the Master of Information Technology (Business Information Systems) degree course at the School of Information, Systems, and Modelling. He has taught many subjects at the undergraduate and postgraduate level in the area of Information systems and Software engineering at the UTS and Victoria University Sydney. His research interests areas include information systems modelling,e-Services, Human-Computer Interaction (HCI) and agile software engineering.
Certification and Training
- Comprehensive Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0
- The Teaching for Learning.Future Program (UTS)
- Graduate Certificate in Higher Education Teaching and Learning (Foundation subjects)
- Student Learning and Teaching Approaches || Course Design and Assessment
- Research Supervisor Development
- TOGAF® 9.1 Certified (The Open Group Enterprise Architecture Framework)
Can supervise: YES
Areas of Interest:
- Information Systems Modelling
- Consumer behaviour
- Decision Making
- Human-Computer Interaction
- Empirical Software Engineering / Agile Software Development Methodologies
- Usability Engineering / Web Accessibility
- Design Thinking
- Survey Methods
Current coordination and teaching subjects
- 31245 Business Process and IT Strategy
- 31276 Networked Enterprise Architecture
- 32560 Information Systems Architecture Design (Postgraduate)
Other Subjects I Lectured/Coordinated/Tutored/Marked
Manzoor, M, Hussain, W, Sohaib, O, Hussain, FK & Alkhalaf, S 2019, 'Methodological investigation for enhancing the usability of university websites', Journal of Ambient Intelligence and Humanized Computing, vol. 10, no. 2, pp. 531-549.View/Download from: UTS OPUS or Publisher's site
For university websites to be successful and to increase the chance of converting a prospective student into a current student, it is necessary to increase the visibility and accessibility of all related content so that a student can achieve their desired task in the fastest possible time. The criteria for evaluating university websites are very vague and are usually unknown to most developers, which adversely impacts the user-experience of the students visiting such websites. To solve this problem, we devised a usability metric and examined the leading university websites to analyze whether these websites were able to meet the requirements of students. In this research, we applied qualitative and quantitative approaches by considering 300 students and evaluating 86 university websites (26 from Canada, 30 from the United States, and 30 from Europe) based on a six-attribute metric comprising navigation, organization, ease of use (simplicity), design (layout), communication and content. From the evaluation results, we find that the 88% of the students are satisfied with our proposed usability attributes, but that most universities fail to meet basic standards of usability as desired by the students. The findings also show that the usability evaluation score for each usability feature varies from country to country, such as for (1) multiple language support − 23% of the Canadian websites, 63% of the European websites and none of the USA websites has the feature; for (2) Scholarships/Funding/Financial Aid link − 24% of the Canadian websites, 80% of the European and the USA websites has the feature; for (3) admission link − 88% of the Canadian websites, 20% of the European websites and 90% of the USA websites has the feature. In addition, from the evaluative result we find that our proposed approach will not only increase the usability of academic websites but will also provide an easiest way to covert prospective student inquiries into enrollment opportunities.
Binsawad, M, Sohaib, O & Hawryszkiewycz, IT 2019, 'Factors Impacting Technology Business Incubator Performance', International Journal of Innovation Management, vol. 23, no. 1, pp. 1-30.View/Download from: UTS OPUS or Publisher's site
Technology business incubators support economic growth by developing innovative technologies. However, assessing the performance of technology business incubators in Saudi Arabia has not well recognized. This study provides a conceptual framework for assessing technology business incubators based on knowledge sharing practices and sharing, diffusion of innovation and individual creativity. Partial least squares structural equation modelling, such as (PLS-SEM) path modelling was used to test the model. The results provide empirical insights about the performance of technology business incubators. The findings show knowledge donation and collection has positive effects on technology business incubator. The importance-performance map analysis shows additional findings and conclusions for managerial actions.
Sohaib, O, Solanki, H, Dhaliwa, N, Hussain, W & Asif, M 2019, 'Integrating design thinking into extreme programming', Journal of Ambient Intelligence and Humanized Computing, vol. 10, no. 6, pp. 2485-2492.View/Download from: UTS OPUS or Publisher's site
Sohaib, O, Kang, K & Nurunnabi, M 2019, 'Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness', Sustainability, vol. 11, no. 1, pp. 1-16.View/Download from: UTS OPUS or Publisher's site
Imdad, U, Asif, M, Ahmad, M, Sohaib, O, Hanif, M & Chaudary, M 2019, 'Three Dimensional Point Cloud Compression and Decompression Using Polynomials of Degree One', Symmetry, vol. 11, no. 2, pp. 209-209.View/Download from: UTS OPUS or Publisher's site
Rehman, J, Sohaib, O, Asif, M & Pradhan, B 2019, 'Applying systems thinking to flood disaster management for a sustainable development', International Journal of Disaster Risk Reduction, vol. 36, pp. 1-10.View/Download from: UTS OPUS or Publisher's site
Sohaib, O, Kang, K-S & Miliszewska, I 2019, 'Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce', Journal of Global Information Management, vol. 27, no. 2, pp. 59-77.View/Download from: UTS OPUS or Publisher's site
Sohaib, O, Naderpour, M, Hussain, W & Martinez, L 2019, 'Cloud Computing Model Selection for E-commerce Enterprises Using a New 2-tuple Fuzzy Linguistic Decision-Making Method', Computers & Industrial Engineering, vol. 132, pp. 47-47.View/Download from: UTS OPUS or Publisher's site
Hussain, W & Sohaib, O 2019, 'Analysing Cloud QoS Prediction Approaches and its Control Parameters: Considering Overall Accuracy and Freshness of a Dataset', IEEE Access, vol. 7, pp. 82649-82671.View/Download from: UTS OPUS or Publisher's site
Kang, K & Sohaib, O 2016, 'Individualistic-Collectivistic Impact on iTrust towards PurchaseIntention in B2C E-Business', Journal of Internet and eBusiness Studies, vol. 2016, pp. 1-11.View/Download from: UTS OPUS or Publisher's site
The purpose of this study is to propose an interpersonal trust (iTrust) model to better understand the online consumer cognitive and affective reactions in a B2C website. This study provides proposition on the influence of culture (Individualistic and Collectivistic) on the relationship between cognitive-based and web design and affect-based trust to buyer behavior aspects towards purchase intention in B2C e-business website. It is important to understand online purchasing perceptions between two different cultural groups because the Individualistic online consumer trust may be higher than the Collectivistic and vice versa.
Kang, K & Sohaib, O 2015, 'Individual Level Culture Influence on Online Consumer iTrust Aspects Towards Purchase Intention Across Cultures: A S-O-R Model', International Journal of Electronic Business, vol. 12, no. 2, pp. 142-161.View/Download from: UTS OPUS or Publisher's site
Building trust and understanding its relationship with buyer online purchasing decisions
is important to business-to-consumer (B2C) e-commerce firms seeking to extend their
customers reach globally. Based on the Stimulus–Organism–Response (S–O–R) model,
this paper examines the moderating role of culture on the relationship between B2C web
design (web accessibility, visual appearance and social networking services) and
Interpersonal trust (iTrust), cognitive and affect-based trust that trigger online
purchasing intention. Motivation of this study includes, testing and comparing culture
(individualism and uncertainty avoidance) values as individual difference moderators in
our research model across two different societies (Australia and Pakistan). The data of
the survey were analysed using Partial Least Square (PLS) approach. The results
highlight the need to consider cultural differences when identifying the mix of ecommerce
web design strategies to employ in B2C websites, not only at the country level
but also in one culturally diverse country such as Australia.
Sohaib, O & Kang, K 2014, 'Cultural Aspects of Business-to-Consumer (B2C) E-commerce: A Comparative Analysis of Pakistan and Australia', The Electronic Journal on Information Systems in Developing Countries, vol. 61, no. 2, pp. 1-18.View/Download from: UTS OPUS
It is generally believed that Business to-Consumer (B2C) e-commerce will help firms to improve productivity to the global market both in developing and developed countries. This study examines the extent of B2C websites communication differentiation on cultural ground. Through a content analysis, Hofstede's and Hall's cultural factors were examined in 64 B2C e-commerce websites of Pakistan and Australia. To test for the difference an independent samples t-test was conducted. The results show that B2C websites somehow reflects the cultural environment that surrounds the online buyers. It appears that to influence online buyers to purchase, firms need to develop culturally adapted websites. This study provides some indications that the cultural trend in B2C websites is providing opportunities to business firms to make changes to their market strategies to better trigger their online sale by targeting two different cultures.
Kang, K & Sohaib, O 2012, 'The Effect of Technology, Human and Social Networks in Serviceable Cross-Cultural B2C websites', Journal of Internet and e-Business Studies, vol. 2012, pp. 1796-1805.View/Download from: UTS OPUS
Business to-Consumer (B2C) e-commerce becomes more composite with the emerging growth of web services. Online Buyer expectations are often not taken into consideration in global and local B2C websites. Serviceability has made its approach into the e-commerce mainstream and emphases on how the web developers have developed their role to understand buyers actions of purchasing and accessibility to accommodate evolving business process. For a B2C e-commerce website to engage online-buyers across cultures web designer should not ignore the technology and human related elements. This study is proposing a conceptual framework that describes the importance of serviceable B2C e-commerce that connects technology factors such as web content accessibility guidelines, human factors such as, cultural issues, buyers experience, cognitive behavior, religious attitude and social networking elements into B2C e-commerce websites.
Sohaib, O & Khan, K 2011, 'Incorporating Discount Usability in Extreme Programming', International Journal of Software Engineering and its Applications, vol. 5, no. 1, pp. 51-62.View/Download from: UTS OPUS
Ahmed, A, Mubashir Hassan, M, Sohaib, O, Hussain, W & Qasim Khan, M 2011, 'An agent based architecture for cognitive spectrum management', Australian Journal of Basic and Applied Sciences, vol. 5, no. 12, pp. 682-689.View/Download from: UTS OPUS
In the recent years, wireless technologies and devices have progressed dramatically that has augmented the demand for electromagnetic spectrum. Some research work showed that spectrum access and provision to user is not possible due to shortage of spectrum but federal communication commission refused to accept this theory and indicated that the spectrum is available since most of the frequency bands are underutilized. In order to allow the use of these frequency bands without interference, cognitive radio was proposed that characterizes the growing intelligence of radio systems can adapt to the radio environment, allowing opportunistic usage and sharing with the existing uses of spectrum. To take this concept a step further, we propose to use intelligent agent for spectrum management in the context of cognitive radio in this paper. In our proposed architecture, agents are embedded in the radio devices that coordinate their operations to benefit from network and avoid interference with the primary user. Agents carry a set of modules to gather information about the terminal status and the radio environment and act accordingly to the constraints of the user application.
Hussain, W, Sohaib, O, Ahmed, A & Qasim Khan, M 2011, 'Web readability factors affecting users of all ages', Australian Journal of Basic and Applied Sciences, vol. 5, no. 11, pp. 972-977.View/Download from: UTS OPUS
With the increase in the growth of internet since 1990 WorldWide Web have gained a worldwide popularity.Web has become an ultimate source of information throughout the world. The web has been a source of information, knowledge, entertainment and carrying out different tasks such as online shopping, reservation etc. Every one finds ways to the web due to easiness of access and the bulk of information that has been available so ways to make web more attractive and easy to interact with has been an issue under discussion since its inception. In this paper we have focused how to make a webpage more usable for different age group in terms of readability. We have focused on eight eternal readability factors i.e. color contrast, white space, line spacing, font style, font size, text width, headings, graphics and animation. These eight factors are compared that how different age group people behave with the web applications by varying these eight factors. Based on literature review we have proposed an idea that how to make web more readable for people of different age groups e.g. children, teenagers and old /senior users.
Sohaib, O & Kang, K 2017, 'Online Shopping: Consumer iTrust and Influencing Factors at the Individual Level' in William D. Nelson (ed), Advances in Business and Management, Vol 11, Nova Science Publishers, USA.View/Download from: UTS OPUS
Attar, MMO, Kang, K-S & Sohaib, O 2019, 'Knowledge Sharing Practices, Intellectual Capital and Organizational Performance', 52nd Hawaii International Conference on System Sciences, Grand Wailea, United States, pp. 5578-5587.View/Download from: UTS OPUS
Ullah, S, Asif, M, Ahmad, S, Imdad, U & Sohaib, O 2019, 'Application of Data Science for Controlling Energy Crises', Proceedings of the 2019 8th International Conference on Software and Computer Applications - ICSCA '19, 2019 8th International Conference on Software and Computer Applications, ACM Press, Penang, Malaysia.View/Download from: UTS OPUS or Publisher's site
Rehman, J, Hawryszkiewycz, IT & Sohaib, O 2018, 'Deriving High Performance Knowledge Sharing Culture (HPKSC): A Firm Performance & Innovation Capabilities Perspective', Pacific Asia Conference on Information Systems, Japan.View/Download from: UTS OPUS
Attar, M, Kang, K & Sohaib, O 2018, 'Knowledge Sharing Culture, Intellectual Capital and Organizational Performance', Pacific Asia Conference on Information Systems, AIS, Yokohama, Japan.View/Download from: UTS OPUS
Sohaib, O, Naderpour, M & Hussain, W 2018, 'SaaS E-Commerce Platforms Web Accessibility Evaluation', IEEE International Conference on Fuzzy Systems, International Conference on Fuzzy Systems, IEEE, Rio de Janeiro, Brazil.View/Download from: UTS OPUS or Publisher's site
Binsawad, M, Sohaib, O & Hawryszkiewycz, IT 2018, 'Individual Creativity Towards Technology Business Incubator Performance', Americas Conference on Information Systems, New Orleans, Louisiana, United States.View/Download from: UTS OPUS
Alharthy, AA, Sohaib, O & Hawryszkiewycz, IT 2018, 'The impact of Knowledge Creation on Organizational Resilience towards Organizational Performance', International Conference on Information Systems Development, AIS, Sweden.View/Download from: UTS OPUS
Sohaib, O & Naderpour, M 2017, 'Decision Making on Adoption of Cloud Computing in E-Commerce Using Fuzzy TOPSIS', Proceedings of 2017 IEEE International Conference on Fuzzy Systems (FUZZ-IEEE), IEEE International Conference on Fuzzy Systems, IEEE, Naples, Italy.View/Download from: UTS OPUS or Publisher's site
Cloud computing promises enhanced scalability, flexibility, and cost-efficiency. In practice, however, there are many uncertainties about the usage of cloud computing resources in the e-commerce context. As e-commerce is dependent on a reliable and secure online store, it is important for decision makers to adopt an optimal cloud computing mode (Such as SaaS, PaaS and IaaS). This study assesses the factors associated with cloud-based e-commerce based on TOE (technological, organizational, and environmental) framework using multi-criteria decision-making technique (Fuzzy TOPSIS). The results show that Fuzzy TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) approach proposes software-as-a-service (SaaS) as the best choice for e-commerce business.
Binsawad, M, Sohaib, O & Hawryszkiewycz, I 2017, 'Knowledge Sharing in Technology Business Incubators', ISD2017 Proceedings, International Conference on Information Systems Development, AIS, Cyprus, pp. 1-12.View/Download from: UTS OPUS
Given the economic growth challenges facing countries all around the world, the importance of the initiative of technology business incubators in developing the economic growth of countries has been recognized. Technology business incubators are included in many of the processes that support economic growth, such as job creation and developing innovative technologies. This research paper examined how the knowledge sharing aspects impact technology business incubator performance in Saudi Arabia. The findings provide key factors affecting knowledge-sharing process towards technology incubator performance.
Sohaib, O, Lu, H & Hussain, W 2017, 'Internet of Things (IoT) in E-commerce: For People with Disabilities', 12th IEEE Conference on Industrial Electronics and Applications (ICIEA), IEEE Conference on Industrial Electronics and Applications, IEEE, Cambodia.View/Download from: UTS OPUS or Publisher's site
Alattas, M, Kang, K & Sohaib, O 2016, 'Impact Factors for Business System Success', PACIS 2016 Proceedings, Pacific Asia Conference on Information Systems, PACIS, Taiwan, pp. 1-12.View/Download from: UTS OPUS
In most organizations, knowledge sharing is often lacking when it comes to business systems success.
This paper investigates factors affecting business systems success in Saudi organisations. Data were
collected from private organisations in Saudi Arabia and Partial Least Square approach has been
applied to analyse the data. The results show that organisational culture influence knowledge sharing
towards business systems success. In addition, both intrinsic motivation and perceived usefulness has
positive influence on business system success. This indicates that business system success is built upon
the concept of knowledge sharing and user motivation.
Alharbi, A, Kang, K & Sohaib, O 2016, 'Citizens Engagement in E-participation on E-government Websites through SWAT Model: A Case of Saudi Arabia', PACIS 2016 Proceedings, Pacific Asia Conference on Information Systems, PACIS, Taiwan, pp. 1-10.View/Download from: UTS OPUS
E-government aims to deliver extensive and timely public services to citizens through the use of
information and communication technologies in government such as e-participation. In particular,
despite the growing importance of e-government in Saudi Arabia, no attention has been given to
investigate the factors that may influence the adoption of e-participation. This study examines the
factors influencing citizens' intention to engage in e-participation on Saudi e-government websites.
The study used responses obtained from Saudi citizens. The data of the survey were analysed using
Partial Least Square (PLS) approach. The results indicated that the key factors SWAT (Subjective
norm, Website design, Attitude, Trust) has a significant impact on citizens' intention to engage in eparticipation.
Sohaib, O & Kang, K 2016, 'Assessing Web Content Accessibility of E-Commerce Websites for People with Disabilities', ISD2016, International Conference on Information Systems Development, AIS, Katowice-Poland.View/Download from: UTS OPUS
Sohaib, O & Kang, K 2015, 'Individual Level Culture Effects on Multi-Perspective iTrust in B2C E-commerce', Pre-Proceedings of the 26th Australasian Conference on Information Systems, Australasian Conference on Information Systems, ACIS, Adelaide, pp. 1-11.View/Download from: UTS OPUS
Consumer trust is one of the key obstacles to online vendors seeking to extend their consumers across
cultures. This research identifies culture at the individual consumer level. Based on the Stimulus–
Organism–Response (S–O–R) model, this study focuses on the moderating role of uncertainty
avoidance culture value on privacy and security as cognition influences, joy and fear as emotional
influences (Stimuli), and individualism-collectivism on social networking services as social influence
and subsequently on interpersonal trust (cognitive and affect-based trust) (Organism) towards
purchase intention (Response). Data were collected in Australia and the Partial least squares (PLS)
approach was used to test the research model. The findings confirmed the moderating role of
individual level culture on consumer's cognitive and affect-based trust in B2C e-commerce website
with diverse degrees of uncertainty avoidance and individualism.
Sohaib, O & Kang, K 2015, 'Internet of Things (IoT) in E-Commerce for People with Disabilities', Proceedings of the The Fifteenth International Conference on Electronic Business, International Conference on Electronic Business, The Chinese University of Hong Kong, Hong Kong, pp. 308-311.View/Download from: UTS OPUS
Sohaib, O & Kang, K 2014, 'The influence of culture on iTrust aspects in B2C E-business', Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation, International Business Information Management, INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, Milan, ITALY, pp. 1239-1249.View/Download from: UTS OPUS
This research suggests an online interpersonal trust (iTrust) to better understand the buyer cognitive and affective reactions towards online purchasing. To complete this main goal, this study provides proposition on the effect of culture (Individualistic and collectivistic) on online interpersonal trust (cognitive and affect-based trust) related to web design and buyer behavior aspects towards purchase intention in B2C ebusiness website. It is important to compare online shopping perceptions between two different groups because the Individualistic buyers' satisfaction may be completely ineffective in producing a desired response in the Collectivistic.
Sohaib, O & Kang, K 2014, 'The Impact of Religiosity on Interpersonal Trust in B2C Context: A Cross-Culture Analysis', Pacific Asia Conference on Information Systems (PACIS), Pacific Asia Conference on Information Systems, AIS Electronic Library (AISeL), Chengdu, China, pp. 1-14.View/Download from: UTS OPUS
Sohaib, O & Kang, K 2011, 'The Role of Technology, Human and Social Networks in Serviceable Cross-Culture Business to-Consumer (B2C) Websites', INNOVATION VISION 2020: SUSTAINABLE GROWTH, ENTREPRENEURSHIP, AND ECONOMIC DEVELOPMENT, VOLS 1-4, 19th International-Business-Information-Management-Association Conference, INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, Barcelona, SPAIN, pp. 1796-1805.
Sohaib, O, Hussain, W, Ahmed, A & Khattak, BS 2011, 'Understanding Context- aware Architectures for Ubiquitous Environment', International Conference on Future Information Technology, Singapore, Singapore, pp. 154-158.
Hussain, W, Sohaib, O, Ahmed, A & Khattak, BS 2011, 'Comparative study of WCAG 2.0, IBM Web 5.1 and Section 508-1194.22 for Lower-Literate Web-Users to enhance Content Usability', FUTURE INFORMATION TECHNOLOGY, International Conference on Future Information Technology (ICFIT 2011), INT ASSOC COMPUTER SCIENCE & INFORMATION TECHNOLOGY PRESS-IACSIT PRESS, Singapore, SINGAPORE, pp. 149-153.
Sohaib, O & Khan, K 2010, 'Integrating usability engineering and agile software development: A literature review', 2010 International Conference on Computer Design and Applications, ICCDA 2010.View/Download from: Publisher's site
The various agile software development methodologies have promoted since their inception and even demanded high degree to improve the quality of the software product. Usability engineering has made its way into the software mainstream and has caught the attention of software engineers and researchers worldwide due to rapidly growing and volatile internet software industry, despite their different perspectives on creating software both have a major role in making good software. Usability focuses on how the end users will work with the software and agile development focuses on how the software should be developed. The way these two perspectives are being combined in practice is still not well understood. This study is a preliminary literature review that describes the key question that how usability-engineering practices should be integrated with agile software development in order to make stronger and effective usable software system. This paper focuses on identifying the tensions between usability and agile methods. The research aim is to identify the common approach of agile methods and usability engineering by surveying extensive related work on integration of usability and agile methods. © 2010 IEEE.