Dr Najmeh Hassanli is a senior lecturer in Tourism and Events Management at the University of Technology Sydney. Her research focuses on social sustainability and ethical responsibility in small/micro businesses, and the role of events/festivals for under-represented and marginalised populations in society. Najmeh is passionate about connecting with community and industry partners in order to make an immediate impact on practice. She serves on the editorial panel of Tourism Management Perspectives and Sport, Leisure and Tourism.
Najmeh is the coordinator for the Bachelor of Management Event Major. She teaches in a range of undergraduate and postgraduate subjects across the fields of tourism and events management.
Can supervise: YES
Social Sustainability, Micro and Small Businesses, Community Capacity and Empowerment, Ethical Tourism, Critical Event Studies
Given the central role of small accommodations to the tourism industry in
Australia, this study investigated the drivers and challenges of
small accommodation providers (SAPs) to engage in sustainability
practices. In-depth interviews were undertaken with accommodation
providers in the wine region of McLaren Vale in South Australia. The main
drivers in implementing sustainability were identified as cost reduction
competitiveness, societal legitimization and lifestyle-values. Key challenges
included personal, financial and operational. Moreover, SAPs identified an
opportunity to influence guests' sustainable behaviour, but their limited
knowledge and a concern for a negative impact on guest experience
prevented them from implementing relevant strategies. This research
letter contributes to the literature on small accommodation lodgings and
provides practical recommendations to local agencies wanting to support
small accommodations in implementing sustainable practices.
Hassanli, N, Walters, T & Friedmann, R 2020, 'Can cultural festivals function as counterspaces for migrants and refugees? The case of the New Beginnings Festival in Sydney', Leisure Studies.View/Download from: Publisher's site
Hassanli, N, Walters, T & Williamson, J 2020, ''You feel you're not alone': How multicultural festivals foster social sustainability through multiple psychological sense of community', Journal of Sustainable Tourism.View/Download from: Publisher's site
© 2020 Informa UK Limited, trading as Taylor & Francis Group. Recognizing the limited research on social aspects of sustainability in event studies, this paper seeks to understand how multicultural festivals promote and deliver social sustainability through the facilitation of multiple psychological sense of community for attendees. By considering refugees and ethnic minority immigrants, it also addresses the gap at the nexus of events and marginalization for under-researched groups in critical event studies. Focusing on the New Beginnings Festival, an arts and culture festival for migrant communities in Sydney, Australia, we sought to gain a better understanding by addressing this knowledge gap. A qualitative research approach was applied with data collected through participant observation, in-the-moment conversations, and semi-structured interviews. Applying the theoretical framework of Psychological Sense of Community as well as the concept of Multiple Psychological Sense of Community, we present the Festival Multiple Psychological Sense of Community (FMPSOC) model with three interconnected levels of community facilitated by the festival: Ethnic, Migrant and Mainstream. The model enables critical event scholars, event organizers and local governments alike to understand how multicultural festivals contribute to the social sustainability of their communities. It also provides a basis for evaluating this contribution and identifying areas for improvement.
Williamson, J & Hassanli, N 2020, 'It's all in the recipe: How to increase domestic leisure tourists' experiential loyalty to local food', Tourism Management Perspectives.
Williamson, J & Hassanli, N 2020, 'Sharing, caring, learning: Role of local food in domestic trips', Tourism Analysis.
Rajaguru, R & Hassanli, N 2018, 'The role of trip purpose and hotel star rating on guests' satisfaction and WOM', INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, vol. 30, no. 5, pp. 2268-2286.View/Download from: Publisher's site
Hassanli, N, Gross, MJ & Brown, G 2016, 'The emergence of home-based accommodations in Iran: A study of self-organization', Tourism Management, vol. 54, pp. 284-295.View/Download from: Publisher's site
© 2015 Elsevier Ltd. This paper examines the Iranian home-based accommodation sector using the theory of self-organization. With the aim of identifying the sector's organizing principles, interviews were conducted with the accommodation operators, providing 117 statements which were linked based on their key ideas and/or words. Using UCINET6, a network diagram of five organizing principles were identified: collective identity, balanced legitimacy, local embeddedness, mindful market, and networked finance. While the combination of these organizing principles is interpreted within the Iranian context, broad assumptions can be inferred. It is speculated that a collective aiming to organize itself needs to be considerate of its interactions with members of the collective, the authoritative body, the local community, the market, and capital. Additionally, each separate organizing principle might have relevance for small businesses in various industries. The study contributes to the commercial home and home-based accommodation literature while also providing insights into tourism development in Iran. Furthermore, the method used to identify organizing principles is considered novel and can be used w ith other collectives.
Hassanli, N & Metcalfe, M 2014, 'Idea Networking: Constructing a Pragmatic Conceptual Frame for Action Research Interventions', Systemic Practice and Action Research, vol. 27, no. 6, pp. 537-549.View/Download from: Publisher's site
© 2013, Springer Science+Business Media New York. Action research interventions require use of some form of conceptual frame to guide and evaluate the intervention. Pragmatism offers an explanation of ideas that enables this conceptual frame to be constructed inductively from diverse participants' ideas. They define ideas as experienced patterns of activity. The purpose of this paper is to explain why and how this pragmatic explanation of ideas can be used to induce an action research conceptual frame. As a demonstration, the paper inducts (emerges) a conceptual frame using idea networking for service providers in an emerging cultural accommodation industry. 50 h of interviews and site visits provided 117 individual idea statements which were networked. The conceptual frame that emerged had five elements: sufficient-legitimation, selected-market, inclusive-boomi, appropriately-financial, and collaboratively-empowered. This provides a coordinated, multi-part, way of evaluating any possible future changes.
This paper identifies factors that influence the decision to select a travel agency when purchasing domestic package tours in Iran. The analysis of 176 questionnaires reveals the relative importance placed on "product features", "service delivery", "price", "advertising", and "image and accessibility of travel agency". It is found that females attach more importance to "product features" while retirees place more emphasis on "service delivery" compared to other groups. Comparison of questionnaires completed by managers and tourists indicates significant differences in the effectiveness of seven attributes. Travel agencies can use the findings to more effectively meet the needs of tourist markets. © 2013 © 2013 Taylor & Francis.
Fazel Bakhsheshi, F & Hassanli, N 2019, 'Participatory tourism development in Iran: Implementing community-based tourism within a migrating nomadic tribe' in Seyfi, S & C. Michael, H (eds), Tourism in Iran: Challenges, Development and Issues, Routledge, Oxon, pp. 193-206.View/Download from: Publisher's site
This chapter aims to contribute to the debate on the benefits of community-based tourism (CBT) by exploring the implementation of a CBT framework in Iran. It discusses a case study based on the implementation of the framework within a nomadic community. Three CBT models are presented as the basis of the CBT framework: 4D model, Responsible Ecological Social Tours model and D. P. Pinel's model. The chapter focuses on applying a CBT framework within a migrating nomadic community: the Heybatlu sub-tribe of the Qashqai tribe. The migrating nomads of Iran, who constitute one of the many diverse ethnic groups, lead a unique pattern of living, distinguishing them from urban and rural communities residing in the country. Community participation in the tourism development process can be viewed in terms of the decision-making process and in the benefits gained from tourism development.
Fereshteh Fazel, B & Najmeh, H 2018, 'Participatory tourism development in Iran: implementing community-based tourism within a migrating nomadic tribe' in Tourism in Iran, Routledge, pp. 193-206.View/Download from: Publisher's site
Hassanli, N 2017, 'The Social and Political Dimensions of Visitor Management: Rural Home-based Accommodations' in Albrecht, J (ed), Visitor Management in Tourism Destinations, CABI, UK, pp. 33-42.
This book is written by leading international researchers and provides an authoritative overview of the current knowledge and insights into conceptual issues of VM.
Ashwell, J & Hassanli, N 2019, 'A cluster approach to sustainability for small tourism accommodations', Cairns.
Hassanli, N, Walter, T & Freidmann, R 2019, 'How Festivals Mitigate the Adverse Effects of Oppression for Attendees: The Case of the New Beginnings Festival', Critical Tourism Scholars, Ibiza, Spain.
Hassanli, N & Abooali, G 2018, 'Cultural intelligence as an antecedent of tourist behaviour', Newcastle.
Ashwell, J & Hassanli, N 2017, 'The role of small accommodation providers in creating mindful tourists', Hobart.
Ashwell, J & Hassanli, N 2017, 'The role of small accommodation providers in creating mindful tourists', Australia and New Zealand Association for Leisure Studies, Hobart.
Hassanli, N & Ashwell, J 2017, '"We're All In This Together": Improving The Sustainability Practices Of Holiday Homes Through Clustering', CAUTHE 2017 Conference Papers - Working Papers, The Council for Australasian Tourism and Hospitality Education, Department of Tourism, University of Otago, Dunedin, New Zealand, pp. 840-844.
This working paper aims to examine how clustering may be utilized as a means of achieving sustainability in holiday homes. This is in line with the gap identified in the literature on how sustainability could be achieved in small accommodation establishments. To achieve the study's objective, the research will focus on holiday homes in the Alexandrina region in South Australia. In the initial stage, in-depth interviews with holiday home owners will be conducted to identify their perceptions about their responsibility in contributing to a sustainable tourism industry. The findings will inform the next stage of data collection on how clustering could be used by holiday home owners to achieve sustainable tourism. Considering the continued growth of holiday home ownership and their significance to tourism development, it is hoped the findings of this research would support Local Government Agencies (LGAs) in their agenda for local tourism strategies.
Hassanli, N 2016, 'Local hosted accommodation Community of Practice: Challenges and issues', 978-0-9870507-9-3, The Council for Australasian Tourism and Hospitality Education, Blue Mountains International Hotel Management School, Sydney, Australia, pp. 828-835.
This is working paper which explores a group of home-based accommodation operators in rural Iran. With the aim of linking those operators who use local cultures in hosting guests, these operators have in recent years formed a Group amongst themselves; the Local Hosted Accommodation Group.
This paper discusses how the Group can be seen as a community of practice. Issues and challenges faced by the Group members are presented and discussed using the literature on community of practice. Issues include conflicts and disagreements, membership, power, collective/individual identities, and legitimacy. Statements made by the Group members are presented throughout the paper in support of the discussions.
Hassanli, N, Brown, G & Gross, M 2012, 'Concept mapping: Understanding indigenous tourist accommodation businesses in Iran', The Council for Australasian Tourism and Hospitality Education, Melbourne, Australia.
Metcalfe, M & Hassanli, N 2012, 'Consolidating the ideas of Boomi tourist accommodation providers into a collective conception', Australian & New Zealand Academy of Management, Perth, Australia.
Hassanli, AM, Javan, M & Hassanli, N 2006, 'Water Measurement Tools in Ancient Civilization of Iran', IWA 1st International Symposium on Water and Wastewater Technologies in Ancient Civilization, Heraklion, Greece.
Hassanli, N & Williamson, J 2020, 'Local food matters: Targeting the Australian domestic market'.
Hassanli, N, Walters, T & Friedmann, R 2019, 'The New Beginnings Festival: Understanding the benefits of the event for refugees and ethnic minority migrants'.
Hassanli, N & Ashwell, J 2018, 'The role of small accommodation providers in creating mindful tourists'.
Janine, A & Hassanli, N 2018, 'Developing your Networks: Improving the Sustainability of Tourism in your Region', Adelaide.
Hassanli, N, 'The practice of self-organisation: An examination of the home-based accommodation sector in Iran'.