Professor Ken Miller received his PhD from Ohio State University. Ken completed his Bachelor of Commerce at UNSW. His career includes academic appointments at the University of Utah, The Ohio State University, University of Washington and the University of Pittsburgh (Semester at Sea Program). He has held visiting teaching appointments in Europe, Asia, USA and Australia. He has taught in many areas of marketing including Marketing Research, Sales Management, Advertising, Consumer Behaviour, Marketing Decision Models, New Product Management, Marketing Strategy and International Marketing Projects. He has conducted international marketing research programs in USA, Vietnam, Thailand, Singapore, Malaysia, India and China.Professor Miller has had articles published in the leading international marketing journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Business Research, Journal of Retailing, Journal of Travel Research, Asian Journal of Marketing and the Journal of Services Marketing.He has co-authored an Australian marketing text book which was widely adopted. He recently completed a text book on Marketing Research which was published by McGraw-Hill in 2008. He has served on the national committee of the Australian Market and Social Research Society and is past Chairperson of Interviewer Quality Control of Australia (IQCA), which is an industry-wide body set up to assure minimum quality standards within the market research industry. He is a Fellow of the Australian Marketing Institute.At UTS he has served as Dean of the Faculty of Business and Head of the School of Marketing. He consults to a wide variety of Australian and American companies and serves as an expert witness. Consulting assignments have been conducted in areas including marketing research, advertising agency selection, customer relationship management, marketing strategy, market planning, market segmentation, key account management, branding strategy and brand equity management. Details of some of his most recent research publications (since 2004) and associated research activities are available.
Brand equity; market segmentation; brand loyalty; marketing research, business-to-business marketing, tourism marketing, services marketing; and relationships in marketing.
Hair, JF, Lukas, B, Miller, KE, Bush, RP, Ortinau, DJ, Roberts, K & Lee-Lukas, S 2014, Marketing Research, 4.
Hair, J.F., Lukas, B.A., Miller, K., Bush, R.P. & Ortinau, D.J. 2008, Marketing Research, 2nd, McGraw Hill Australia, Sydney.
Kattiyapornpong, U & Miller, K 2012, 'Propensity to shop: Identifying who shops til they drop', Journal Of Travel & Tourism Marketing, vol. 29, no. 6, pp. 552-565.View/Download from: UTS OPUS or Publisher's site
Tourist shopping expenditure is a vital ingredient which contributes significantly to the gross domestic product (GDP) of the nation. Past research has stressed the importance of specific demographic variables related to shopping behavior; however, it has not included interactions between or configurations among demographic variables, shopping related psychographics, and shopping destinations. This study seeks to address that gap. The data was collected from a large representative sample of 26,686 Australian domestic short-stay visitors. Binary logistic regression found that demographic variables and their specific interactions were significantly related to tourist shopping behaviors as well as psychographics, trip motivation, and their shopping destination propensity, when tested simultaneously. The findings assist destination marketing managers to identify and target specific domestic short-stay tourist shoppers.
Kattiyapornpong, U & Miller, K 2011, 'Social Structure and Psychographic Explanations of Destination Preference of Australians' Travel to South-East Asia', Asia Pacific Journal of Tourism Research, vol. 16, no. 1, pp. 39-56.View/Download from: UTS OPUS or Publisher's site
This research explores the relationships between social structural variables, psychographic variables and preference for travel to Asia by Australians. Differences in preference for travel to specific South-East Asian destinations, namely, Malaysia, Singapore and Thailand, are explained using psychographic explanatory variables and combinations of the social structural variables (also known as socio-demographic variables) of age, income and life stage. A large representative sample of 49,105 Australian respondents is utilized. Binary logistic regression is used to profile respondents who prefer to take a holiday in Malaysia, Singapore and Thailand for more than 3 days. This research found that age, income and life stage have significant differential and interactive effects on travel preference. The results show that social structural and psychographic variables act in different ways to constrain/enable travel preference for Asia. This means there are differences in the socio-demographic and psychographic profiles of travelers who prefer specific destinations within Asia. This information is useful for market segmentation and the development of destination marketing plans. Destination and tourism marketing managers can utilize such results to minimize the barriers to travel by particular groups. Future research directions are outlined.
Purpose This paper seeks to compare some key antecedents of brand loyalty between two emerging markets: Thailand and Vietnam.
Kattiyapornpong, U & Miller, K 2009, 'Socio-demographic constraints to travel behavior', International Journal of Culture, Tourism and Hospitality Research, vol. 3, no. 1, pp. 81-94.View/Download from: UTS OPUS or Publisher's site
Purpose - This study aims to ascertain the effect of socio-demographic constraints on dimension of travel choice. This study also seeks to derive personal ecological explanations for variation in travel preference, travel intention and travel choice behavior of a wide range of destinations. Design/methodology/approach - A large representative sample of 49,105 Australian respondents is utilized. Binary logistic regression is used to determine the impact of constraint variables. Findings - Age, income and life stage have significant differential and interactive effects on travel behavior. Socio-demographic variables act in different ways to constrain/free different types of travel behavior. However there are significant levels of travel by even the most constrained groups as well as significant amounts of non-travel by the least constrained sectors of our society. These impacts are country specific. Research limitations/implications - The travel motivations of constraint groups need to be considered to order better understand travel behavior. Investigation of psychological and ecological facilitators and constraints to travel is needed. Practical implications - This information is most useful for market segmentation and the development of constraint group destination marketing plans. Managers can use utilize such results to minimize the barriers to travel by particular groups. Originality/value - This paper utilizes a large database to provide insights into the personal ecological constraints to travel.
Miller, C.E., Reardon, J., Salciuviene, L., Auruskeviciene, V., Lee, K.P. & Miller, K. 2009, 'Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation', Journal of Business & Economics Research, vol. 7, no. 12, pp. 65-72.View/Download from: UTS OPUS
Previous research on the Web using traditional attitude formation models -- dual mediation hypothesis (DMH) and affect transfer hypothesis suggests that DMH holds only for those with high need for cognition. This study examines need for cognition (NFC) as a moderator of the individual contributions of affective and cognitive elements on attitude toward the brand in an online setting. Findings show that as need for cognition increases, the effect of the creative elements in the ad on attitude toward the brand formation is lessened. The opposite effect occurs for cognitive ad elements. The results further suggest a significant interaction effect of NFC with attitude toward the advertisement.
Rauyruen, PY, Miller, K & Groth, M 2009, 'B2B services: Linking service loyalty and brand equity', The Journal of Services Marketing, vol. 23, no. 3, pp. 175-186.View/Download from: UTS OPUS or Publisher's site
Purpose A significant way of achieving high profitability is to retain existing customers who contribute to the service provider's revenue by continuously purchasing and paying more for products and services and building brand equity to the provider. The main objective of this study is to empirically examine and extend the knowledge underlying the linkage between service loyalty and brand equity performance outcomes in the context of business-to-business markets. It aims to develop and empirically test a theoretical model examining the antecedents and the outcomes of service loyalty in a business-to-business context. The model also aims to examine the relationship between service loyalty and customer share of wallet and price premium, as well as the links between the proposed antecedents (habitual buying, trust in the service provider, and perceived service quality) and service loyalty.
Kattiyapornpong, U & Miller, K 2008, 'A Practitioner's Report on the Interactive Effects of Socio-Demographic Barriers to Travel', Journal of Vacation Marketing, vol. 14, no. 4, pp. 357-371.View/Download from: UTS OPUS or Publisher's site
Researchers have viewed constraints as a subset of reasons for not engaging in a particular behavior. This study investigates the impact of two-way interactions between age, income, and life stage (forming groups of more and less constrained respondents) on dependent variables comprising intentions held by Australian residents to travel intrastate, interstate or overseas for a vacation. A representative sample of 49,105 Australian respondents is utilized. Binary logistic regression is used to profi le respondents who intend to take a domestic or an overseas holiday of more than three days duration. This paper fi nds that the interactions between the constraint variables of age, income and life stage are important in explaining travel preferences. Constraint groups are then formed by combining the important constraint variables. There are signifi cant levels of vacation travel by even the most constrained groups as well as signifi cant amounts of non-travel by the least constrained sectors of our society. Marketing insights and recommendations are provided for the most constrained travel group and the least constrained travel group.
Woodside, AG, Sood, SC & Miller, K 2008, 'When consumers and brands talk: Storytelling theory and research in pyschology and marketing', Psychology and Marketing, vol. 25, no. 2, pp. 97-145.View/Download from: UTS OPUS or Publisher's site
Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in terms of stories - and products and brands often play both central and peripheral roles in their stories. To aid storytelling research in consumer psychology, this article develops a narrative theory that describes how consumers use brands as props or anthropomorphic actors in stories they report about themselves and others. Such drama enactments enable these storytellers to experience powerful myths that reflect psychological archetypes. The article includes findings from case study research that probes propositions of the theory. Implications for consumer psychology and marketing practice follow the discussion of the findings.
This study aims to provide a picture of how relationship quality can influence customer loyalty in the business-to-business (B2B) context. Building on prior research, we propose relationship quality as a higher construct comprising trust, commitment, satisfaction and service quality. We believe that these dimensions of relationship quality can reasonably explain the influence of overall relationship quality on customer loyalty. In addition, this study provides more insightful explanations of the influence of relationship quality on customer loyalty through two levels of relationship quality: relationship quality with employees of the supplier and relationship quality with the supplier itself as a whole. Aiming to fully explain the concept of customer loyalty, we follow the composite loyalty approach providing both behavioral aspects (purchase intentions) and attitudinal loyalty. We seek to address three main research issues: Does relationship quality influence both aspects of customer loyalty? If so, which relationship quality dimensions influence each of the components of customer loyalty? And which level of relationship quality (employee level versus organizational level) has more influence on customer loyalty? This study uses the courier delivery service context in Australia and targets Australian Small to Medium Enterprises (SMEs). We selected mail survey and online survey as the two methods of data collection, and together they received 306 usable respondents.
Barrett, N.J., Nguyen, D.T. & Miller, K. 2006, 'Internationalization of Business Education the the "Internationalization" Mode of Learning: An Australian Case', International Journal of Marketing Education, vol. 3, no. 4, pp. 1-12.
Lee, KP & Miller, K 2006, 'Internet users' attitude and behavioural intention on ebranding', International Journal of Internet Marketing and Advertising, vol. 3, no. 4, pp. 335-354.View/Download from: UTS OPUS
The purpose of this paper is to empirically examine the effect of internet users' general attitude towards internet advertising and level of product involvement on their attitudes and behaviour. In this study, three banner advertisements and corporate websites of varying creative content and message appeal were used. Data was gathered through an online survey with a sample size of 245 respondents. The Covariance Structural Modelling results show that general attitude towards internet advertising and level of product involvement has a positive impact on users' attitudes (site and brand) and behavioural intention. The results show that the extent to which users perceive a corporate website is customised from information derived from their individual-level differences and is influenced by their general attitude towards internet advertising and level of involvement.
Woodside, A, Pattinson, HM & Miller, K 2005, 'Advancing hermeneutic research for interpreting interfirm new product development', The Journal of Business and Industrial Marketing, vol. 20, no. 7, pp. 364-379.View/Download from: UTS OPUS
Purpose The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making. Design/methodology/approach This article uses a mixed research design including decision systems analysis, cognitive mapping, computer software-based text analysis, and the long interview method for mapping the mental models of the participants in specific decision-making processes as well as mapping the immediate, feedback, and downstream influences of decisions-actions-outcomes. Findings The findings in the empirical study support the view that decision processes are prospective, introspective, and retrospective, sporadically rational, ultimately affective, and altogether imaginatively unbounded. Research limitations/implications Not using outside auditors to evaluate post-etic interpretations is recognized as a method limitation to the extended case study; such outside auditor reports represent an etic-4 level of interpretation. Incorporating such etic-4 interpretation is one suggestion for further research. Practical implications Asking executives for in-depth stories about what happened and why helps them reflect and uncover very subtle nuances of what went right and what went wrong.
Kattiyapornpong, U. & Miller, K. 2012, 'Was I born to shop? A comparison between Korean and Australia tourists in Thailand', Proceedings of CAUTHE National Conference 2012, Council for Australian University Tourism and Hospitality Education annual conference, The Council for Australasian Tourism and Hospitality Education, Melbourne, Australia, pp. 1-12.
Kattiyapornpong, U. & Miller, K. 2011, 'Amazing destination: Amazing international travel behaviour', Proceedings of ANZMAC 2011, ANZMAC 2011, ANZMAC2011 Conference, Perth, Australia, pp. 1-1.
Kattiyapornpong, U & Miller, K 2010, 'Medical tourism: A comparison of Australian, French and South Korean medical and health tourists to Thailand', Proceedings of Council for Australian Tourism and Hospitality Education Conference, Council for Australian Tourism and Hospitality Education Conference, University of Tasmania, Hobart, Tasmania, pp. 1-7.
Kattiyapornpong, U. & Miller, K. 2010, 'Interactions and networks in Australian tourism', Proceedings of the 3rd Advances in Tourism Marketing Conference, 3rd Advances in Tourism Marketing Conference, International Centre for Tourism and Hospitality Research, Bournemouth, UK.
Kattiyapornpong, U. & Miller, K. 2009, 'Reasons why dissatisfied customers exhibit behavioural loyalty', Proceedings of the 25th IMP Conference, 25th Industrial Marketing and Purchasing Group Conference, Industrial Marketing and Purchasing Group, Marseilles, France.
Sood, SC, Kattiyapornpong, U, Miller, K & Woodside, A 2009, 'Assessing perceived destination image and brand equity through web 2.0', Travel and Tourism Research Association Conference Proceedings, 40th Travel and Tourism Research Association Conference, Travel and Tourism Research Association, Honolulu, Hawaii.
Kattiyapornpong, U & Miller, K 2009, 'Linking Attitudes and Demographics in a Tourist Segmentation Model - A Two-Stage Approach', Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, Australian and New Zealand Marketing Academy Conference, ANZMAC, Sydney, Australia, pp. 1-6.View/Download from: UTS OPUS
Segmentation has been widely studied in tourism research e.g. Dolnicar (2004). Dawley (2006) points that commonly used segmentation variables such as demographics lead to identifiable segments which are not actionable while other useful approaches e.g. psychographics, are actionable but not identifiable. The objective of this paper is to develop a two-stage linkage approach to segmentation whereby cluster analysis using psychographic variables is conducted within demographic group. Demographic groups are selected based on propensity to travel. This research utilizes data generated from a cross-sectional self-completed survey of 49,105 Australian respondents on travel and tourism. The managerial usefulness of this segmentation is assessed. Clearly segments can be directly linked both demographically and psychographically.
Kattiyapornpong, U. & Miller, K. 2008, 'Interaction Perspectives of Individuals and Destination Marketing Organizations in the Tourism Network of Australia', IMP Group Website Papers: Proceedings of the 2008 IMP Group Conference, The IMP Conference, Uppsala University, Uppsala, Sweden, pp. 1-5.View/Download from: UTS OPUS
This paper seeks to assess the nature, perspectives and characteristics of interactions in the tourism network in Australia. The pattern of interactions between network participants is crucial in defining the network and its boundaries. Ford and Hakansson (2007) develop a structure of interactions between participants in a network. Time dimensions of the interactions are sequence, ordering and trajectory. Relativity dimensions are jointness, interdependence and heterogeneity. Interaction can be problem solving both incurring costs and producing benefits.There are two stages of this research. The first stage obtained the perspectives from 35 organizations regarding the challenges facing tourism, key growth segments, brand and promotional strategies and customer insights and satisfaction levels. The second stage of this research uses follow up personal interviews and assesses the interaction patterns among network participants. The sequence, ordering and trajectory of the interactions are examined as are the jointness, interdependence and heterogeneity of the interactions. A network map is produced based on the frequency and importance of the communications and interactions. The research will also address key questions identified by Johnston, Peters and Gassenheimer (2006). Is the network characterized by tighter or looser coupling? How important is collaboration to the survival (or success) of each participant?
Kattiyapornpong, U. & Miller, K. 2008, 'Perspectives of individual firms and destination marketing organizations in the tourism networks of Hong Kong and Thailand', Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, Engineering Mathematics and Applications Conference, European Marketing Academy (EMAC), Brighton, UK.
Lee, K.P., Salciuviene, L. & Miller, K. 2008, 'Effect of Internet Usersâ Information Processing Strategy on Corporate Website Design and Brand Attitude', 2008 Customer Research Academy Workshop Series, Customer Research Academy Workshop 6th CRAWS Conference, Manchester Business School, The University of Manchester, Manchester, UK.
Lee, K.P., Salciuviene, L. & Miller, K. 2008, 'The Effects of Customized Banner Ad on the Formation of Brand and Ad Attitudes', Marketing Landscapes: A Pause for Thought, 37th EMAC 2008 Conference, Engineering Mathematics and Applications Conference, European Marketing Academy, Brighton, UK.
Jonmundsson, J.B., Miller, K. & Barrett, N.J. 2007, 'A Study of the Personal Orientations of Web-Users for Self-Diagnosis Using General Causality Orientations Theory', Proceedings of 2007 Annual Conference, Association for Marketing and Health Care Research, Annual Conference, Association for Marketing and Health Care Research, Association for Marketing and Health Care Research, Jackson, Wyoming, pp. 1-12.
Jonmundsson, J.B., Miller, K. & Barrett, N.J. 2007, 'Characteristics of Australian Information Seekers of Health Information via the Internet', Proceedings of the Annual Conference, Association for Marketing and Health Care Research, Annual Conference, Association for Marketing and Health Care Research, Association for Marketing and Health Care Research, Jackson, Wyoming, pp. 1-10.
Jonmundsson, J.B., Miller, K. & Barrett, N.J. 2007, 'The Accuracy of Strategic Decisions for Brands of Car and ways of Market Segmentation Using Graded Structure of Categories', Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, Engineering Mathematics and Applications Conference, Reykjavik University, Reykjavik, Iceland, pp. 1-8.View/Download from: UTS OPUS
The purpose of this article is to identify the role of concepts in categorisation with particular reference to brands of car and approaches to segmentation. The relationship between concepts and categories is between category features and exemplars (Hampton et al. 1993). The terms features and exemplars represent the means by which category members are defined, the latter by which they are represented in categories. Brands of car will have features that clearly distinguish them from other brands. Distinctive features define categories. Categories play a key role in defining competitive arenas. The managerial significance of accurate classification is discussed in this paper.
Kattiyapornpong, U. & Miller, K. 2007, 'Differences within and between Travel Preference, Planned Travel and Choice Behavior of Australians Traveling to Asian and Oversea Destinations', CAUTHE 2007 Tourism - Past Achievements Future Challenges, Council for Australian University Tourism and Hospitality Education annual conference, University of Technology, Sydney, Manly, NSW, pp. 1-12.View/Download from: UTS OPUS
This study seeks to examine differences in travel preference, travel intention and destination choice behavior of an aggregated set of Australian travelers. Additionally the study seeks to relate income, age, gender, life cycle and life style of Australians to the preference, planning and choice of Asian and overseas destinations. A large representative sample of 49,000 Australian respondents is utilized. Binomial regression is used to profile travelers to Asia and overseas in general. Specific significant variables and differences are highlighted. There are consistent relationships between travel preference, planning and choice and the set of independent variables of income, life cycle and life style. Age nor gender are not consistently related to travel planning or travel choice. It is apparent that a combination of demographics, e.g. age, income and life cycle, combined with life style will provide a more valuable basis for segmentation of Asian and overseas travel markets. The study aims to profile potential Australian tourists thereby making a contribution to tourism knowledge and market segmentation practice.
Kattiyapornpong, U., Noypayak, W. & Miller, K. 2007, 'Perspectives of Individual Firms and Destination Marketing Organizations in the Tourism Networks of Hong Kong and Australia', Proceedings of the 2007 Advances in Tourism Marketing Conference, Advances in Tourism Marketing Conference, University of Valencia, Valencia Spain.
Lee, K.P., Salciuviene, L. & Miller, K. 2007, 'Understanding the Behavioral Aspect of Internet Users to Customize Internet Banner Ad', 2007 AMA Educators' Proceedings, AMA Educators' Conference, American Marketing Association, Washington, DC, pp. 68-69.
This study investigates the importance of customizing banner ads to entice higher users interactivity and sequentially builds positive attitude towards the brand. This paper proposes that customization of a banner ad depends on the segmenting the consumers by profiling their individual differences in terms of their need for cognition, goal-directed motives, and their preferred information processing strategies (known as behavioral variables) with the purpose of tailoring the advertising content message that embrace their preference for informative and/or entertainment Internet ads.
Miller, K. 2007, 'The Relationships between Socio-demographic Constraints and Travel Behavior', 5th Bi-Annual Symposium of Consumer Psychology of Tourism, Hospitality, and Leisure, 5th Bi-Annual Symposium of Consumer Psychology of Tourism, Hospitality, and Leisure, College of Charleston, Charleston, South Carolina.
Rauyruen, P.Y. & Miller, K. 2007, 'Service Quality and its contribution to Price Premium though Service Loyalty: a B2B Perspective', Proceedings of the 23rd IMP Conference: Exploiting the b2b knowledge network: New perspectives and core concepts, The IMP Conference, Manchester Business School, Manchester, UK, pp. 1-8.View/Download from: UTS OPUS
A steady stream of sales revenue for a service provider can be achieved through having superior market performance outcomes such a high price premium. Among the variables underlying customer relationships is the perceptions of quality received. However for relationships to be mutually profitable the customers willingness to pay must be taken into account (Ravald and Gronroos (1996). This indicator of market performance outcomes is directly related to service loyalty (Aaker 1991, 1996; Chaudhuri and Holbrook 2001). Achieving and maintaining a high price premium through attracting and retaining a loyal customer base is particularly significant in a business-to-business market. Nevertheless, there are opposing viewpoints in that loyal customers are not always seen as profitable despite arguments that loyalty makes customers less price sensitive.
Supornpraditchai, T., Miller, K., Lings, I.N. & Jonmundsson, J.B. 2007, 'Employee-Based Brand Equity: Antecedents and Consequences', Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, Australian and New Zealand Marketing Academy Conference, Otago University, Dunedin, New Zealand, pp. 1723-1733.View/Download from: UTS OPUS
Stegemann, N, Denize, SM & Miller, K 2007, 'Measuring Consumers' Attitudes to Luxury', The La Londe Conference 34th International Research Conference in Marketing: Marketing Communications and Consumer Behavior 2007 Proceedings, International Research Conference in Marketing, Aix Graduate School of Management, University Paul Cezanne, La Londe les Maures, France, pp. 81-89.View/Download from: UTS OPUS
Since the 90s, there has been an increasing interest in the concept of luxury and luxury brand management. In this paper we focus on attitudes towards the concept of luxury and aim to identify the limitations of the extant measure proposed by Dubois & Laurent (1994). Our focus on a generalised attitudinal measure is particularly relevant given the significance of attitudes and perceptions in forming brand equity, and its role in the consumers purchase decisions. Using a panel of expert judges we reviewed the validity of the measure. We then considered the reliability by reviewing other studies and subsequently performed our own reliability checks using a small study (n=139) of Australian business students. Our analysis highlights concerns with the validity and reliability of the scale initially developed by Dubois & Laurent (1994). Thus, we advocate a complete revision of the measure following Rossiters scale development procedure C-OAR-SE (2002). The paper concludes with a proposed framework to be further tested using Rossiters (2002) approach.
Garlin, F.V., Mcguiggan, R.L., Miller, K. & Wang, P.Z. 2008, 'Task Enactment in Goal-Directed Behavior: A New Conception and Operationalization of Task Demands', The La Londe Conference: 34th International Research Conference in Marketing: Marketing Communications and Consumer Behavior 2007 Proceedings, International Research Conference in Marketing, Aix Graduate School of Management, University Paul Cezanne, La Londe les Maures, France, pp. 7-19.View/Download from: UTS OPUS
The nature of tasks undertaken by consumers in the course of decision-making and consumption are an important consideration for researchers and practitioners alike, but on the whole neglected in the literature. In an effort to reinstate its significance, this paper provides a dedicated general analysis of consumer tasks under the tenet of goal-directed consumer behavior. A critique of alternative means by which to classify consumer tasks precedes the introduction of a new conceptualization with a model of task enactment, and a new means to classify and analyse tasks based on task demands. A study currently being undertaken is used to illustrate the development and operationalization of task demands. Some promising preliminary results pave the way for future research endeavours.
Kattiyapornpong, U. & Miller, K. 2006, 'Personal ecology explanations of Australian travel preference and choice behavior across and within Asian destination: Thailand, Singapore, Malaysia and Hong Kong', UTCC International Conference in Business: Revolution for the New Era Competition, Revolution for the New Era Competition: University of the Thai Chamber of Commerce Internationa Conference in Business, University of the Thai Chamber of Commerce, Bangkok, Thailand.
Kattiyapornpong, U. & Miller, K. 2006, 'Understanding travel behaviour using demographic and socioeconomic variables as travel constraints', Advancing Theory, Maintaining Relevance - Proceedings of the 2006 ANZMAC Conference, Australian and New Zealand Marketing Academy Conference, ANZMAC, Brisbane, Australia, pp. 1-9.View/Download from: UTS OPUS
Kattiyapornpong, U., Miller, K. & Woodside, A. 2006, 'Understanding travel behavior using demographic and socioeconomic variables as travel constraints', New frontiers in global tourism: Trends and competitive challenges. Travel and tourism research association 37th Annual conference proceedings, Travel and Tourism Research Association 37th Annual Conference, Travel and tourism research association, Dublin, Ireland, pp. 408-413.
Lee, K.P., Miller, K. & Salciuviene, L. 2006, 'Investigating motives and information processing strategies of internet users', ANZIBA Conference 2006, Australia and New Zealand International Business Academy Conference 2006, ANZIBA, Wellington, New Zealand, pp. 1-19.View/Download from: UTS OPUS
Lee, K.P., Miller, K. & Salciuviene, L. 2006, 'The effect of internet users' information processing strategy on brand attitude.', Procceedings of Australian and New Zealand international business academy conference, Australian and New Zealand International Business Academy Conference, Asutralian and New Zealand international business academy, Wellington, New Zealand, pp. 1-19.
Lee, K.P., Salciuviene, L. & Miller, K. 2006, 'The effect of internet user's information processing strategy on brand attitude', Proceedings of the 14th annual conference on marketing and business strategies for central and easterm europe, 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Institute of international business, Vienna, Austria, pp. 163-172.
Lee, KP, Miller, K & Salciuviene, L 2006, 'The effect of internet users' information processing strategy on brand attitude', 2nd Aalborg University Conference on Internationalisation of Companies and Inter-Cultural Management, 2nd Aalborg University Conference on Internationalisation of Companies and Inter-Cultural Management, University of Aalborg, Aalborg East, Denmark.
Nguyen, D.T., Nguyen, T.T., Barrett, N.J. & Miller, K. 2006, 'Brand credibility in services - antecedents and outcome', Sustainable Marketing Leadership: a synthesis of polymorphous axioms, strategies and tactics - Proceedings of the 35th EMAC Conference, European Marketing Academy Conference, European Marketing Academy, Athens, Greece, pp. 1-8.View/Download from: UTS OPUS
The stories consumers report and tell in which they use brands as props or anthropomorphic actors increasingly form a key part of personal and community Weblogs. These stories are drama enactments enabling the storytellers to experience powerful myths. The brand stories consumers tell on purchasing-consumption requires a protagonist consumer to experience an "inciting incident" (McKee 2003) that focuses her attention and results in action in response to this incident. Since stories help to make sense of the world around us it is not surprising that consumer storytelling about brands extends beyond highly risky consumption acts to the more mundane and improvisational presentations of self (to self and others) in everyday life. With an understanding of the structure of the brand stories consumers report and tell on Weblogs this study compares the application of semantic analysis software (Smith 2000) automating the text analysis with a manual interpretation involving the human mind using Heider's balance theory to examine the stories consumers report about two well known clothing brands in naturally occurring contexts on Weblogs. Taking this approach, one can gain insights in determining if market researchers can automatically process Weblogs to obtain brand story abstractions. Copyright © 2002, American Association for Artificial Intelligence (www.aaai.org). All rights reserved.
Nguyen, D.T., Barrett, N.J. & Miller, K. 2005, 'Perceived brand globalness: Antecedents and outcome - The case of Vietnamese consumers', Rejuvenating Marketing: contamination, innovation, integration - Proceedings of the 34th EMAC Conference, Engineering Mathematics and Applications Conference, European Marketing Academy, Milan, Italy, pp. 1-6.
Nguyen, T.T., Nguyen, D.T., Barrett, N.J. & Miller, K. 2005, 'The impact of hedonic shopping motivations and store attributes on supermarket loyalty in Vietnam', Rejuvenating Marketing: contamination, innovation, integration - Proceedings of the 34th EMAC Conference, Engineering Mathematics and Applications Conference, European Marketing Academy, Milan, Italy, pp. 1-8.
Rauyruen, P.Y., Miller, K. & Barrett, N.J. 2005, 'Relationship quality as a predictor of B2B customer loyalty', Dealing with Dualities - 21st Annual IMP Conference, Annual IMP Conference, IMP Group, Rotterdam, Netherlands, pp. 1-15.View/Download from: UTS OPUS
Denize, SM, Miller, K & Young, LC 2005, 'Information exchange: an actor, activity and resource perspective', Building Social Capital in Networks - Second meeting of the IMP Group in Asia, Meeting of the IMP Group in Asia, IMP Group, Phuket, Thailand, pp. 1-15.View/Download from: UTS OPUS
Barrett, N.J., Nguyen, D.T. & Miller, K. 2004, 'Brand passion and its antecedents: an empirical study of international brands in Vietnam', Proceedings of the 33rd EMAC Conference: 'Worldwide Marketing?', Engineering Mathematics and Applications Conference, University of Murcia, Murcia, Spain, pp. 1-8.
Miller, K. 2004, 'Analysing Customer Behaviour and Market trends and the impact on attrition and retention', -, Raising Customer retention in financial services to achieve sustained profitability, -, Sydney, Australia.
Pattinson, H.M., Woodside, A. & Miller, K. 2004, 'Dynamic Etic and Emic Interpretive Research for Building Grounded Theory of Multi-Firm New Product Development', Proceedings of IMP 2004 Conference, IMP 2004 Conference, IMP, Copenhagen.
Woodside, A. & Miller, K. 2004, 'The impact of Service Orientation on Relationship Quality and Future Intentions', -, 20th Annual Conference of the Industrial Marketing and Purchasing Group, -, Copenhagen, Denmark.
Jonmundsson, J.B. & Miller, K. 2003, 'A study of the relationship among medical practitioners in commercial and conventional medical practices: a qualitative comparison', Proceedings of the 19th Annual IMP Conference, The 19th Annual IMP Conference, The IMP Group, Lugano, Switzerland, pp. 50-52.
Lee, K.P. & Miller, K. 2003, 'A positive attitude-ad-brand relationship by customising banner advertisement design - an empirical study', A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, Australian and New Zealand Marketing Academy Conference, ANZMAC, Adelaide, Australia, pp. 25-33.View/Download from: UTS OPUS
Lee, K.P. & Miller, K. 2003, 'The influence on customized internet banner ad on attitude-ad-brand-behavioural relationship', E-Business Paradigms: Strategic Transformation and Partnership, International Conference on e-Business, National University of Singapore, Singapore, pp. 1-9.View/Download from: UTS OPUS
Lee, K.P., Miller, K. & Barrett, N.J. 2003, 'Personalising traget ads: a new parameter to establish positive ad-attitude-brand relationship', Proceedings of the Western Decision Sciences Institute 32nd Annual Meeting, Decision Sciences Institute, Kauai, USA, pp. 163-163.
Pattinson, H.M. & Miller, K. 2002, 'Combining decision systems analysis and cause mapping of strategic thought: making sense of the dynamics in B2B strategies', Proceedings of 8th Annual Academic Workshop, 8th Annual Academic Workshop, Georgia State University, Atlanta, Georgia USA, pp. 1-10.
Miller, K & Waller, DS 2002, 'Attitudes towards DTC advertising in Australia: some preliminary findings', 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, No, American Marketing Association, San Diego, USA, pp. 302-303.
Barrett, N.J., Miller, K. & Nguyen, D.T. 2000, 'Internationalisation of business education through the internalisation mode of learning: an Australian case', Proceedings of the Twenty-Ninth Annual Meeting of the Western Decision Sciences Institute, CD Rom, Maui, Hawaii, pp. 1140-1148.
Lee, K.P., Hingorani, A. & Miller, K. 2000, 'An information processing approach to assess the effectiveness of internet advertising - an exploratory study', Visionary Marketing for the 21st Century: Facing the Challenge - Proceedings of ANZMAC 2000, Australian and New Zealand Marketing Academy Conference, Griffith University, Gold Coast, QLD, pp. 669-673.
Miller, K, Sood, SC, Kattiyapornpong, U, Woodbridge, M & McDonnell, IG STCRC 2010, GLOBAL TOURISM AND TRAVEL DISTRIBUTION: changes, impacts and opportunity for Australian tourism, pp. 1-128, Gold Coast.View/Download from: UTS OPUS
This study examines distribution changes in global distribution using a range methods and approaches. Firstly distribution structure in tourism is discussed as well as the participants in the tourism network and distribution channel, new participants, changes in technology, likely future trends and impacts of these changes. The future form of distribution is likely to be based on a customer centric business model that relies on, yet transcends technology. Indeed technology, especially a new generation or generations of smart hand held mobile devices can be expected to be so pervasive as to be effectively transparent to users.