Donald Holdsworth has an international background of 25 years in marketing management, and 15 years in management consulting and teaching. Donald led the marketing team for PepsiCola International based in New York, the global marketing team for Merck Pharmaceutical in New Jersey, and began his professional career in marketing with Procter & Gamble in Toronto. He has also been a Partner and later Senior Advisor with the management consulting firm of McKinsey & Company in Sydney, London and New Jersey, and headed up business development for PwC Australia. He graduated with an MA from Cambridge University in England and has taught in the undergraduate, MBA and EMBA programmes at UTS over the last 5 years.
New Product Management (Undergraduate & Postgraduate)