Lim, MSC, Cooper, S, Lewis, L, Albury, K, Chung, KSK, Bateson, D, Kang, M & Skinner, SR 2019, 'Prospective mixed methods study of online and offline social networks and the development of sexual agency in adolescence: the Social Networks and Agency Project (SNAP) protocol.', BMJ open, vol. 9, no. 5.View/Download from: Publisher's site
INTRODUCTION:Social media may play a role in adolescent sexual development. The limited research on social media use and sexual development has found both positive and negative influences. The focus of this study is on sexual agency: a positive sexual outcome. This paper describes the protocol for the Social Networks and Agency Project (SNAP) study which aims to examine the relationship between online and offline social networks and the development of healthy relationships and sexual agency in adolescence. METHODS AND ANALYSIS:The SNAP study is a mixed methods interdisciplinary longitudinal study. Over an 18-month period, adolescents aged 15-17 years at recruitment complete three questionnaires (including demographics, sexual behaviour, sexual agency and social networks); three in-depth interviews; and fortnightly online diaries describing their sexual behaviour and snapshots of their social networks that week. Longitudinal analyses will be used to describe changes in sexual behaviour and experiences over time, sexual agency, social media use, and social network patterns. Social network analysis will be used to capture relational data from which we will be able to construct sociograms from the respondent's perspective. Interview data will be analysed both in relation to emergent themes (deploying a grounded theory approach), and from a cross-disciplinary perspective. This mixed method analysis will allow for comparisons across quantitative and qualitative data, for consistency and differences, and will enhance the robustness of data interpretation and conclusions drawn, as multiple data sources are triangulated. ETHICS AND DISSEMINATION:Ethical approval was granted by the University of Sydney Human Research Ethics Committee and the Family Planning New South Wales Ethics Committee. The study will provide comprehensive, prospective information on the social and sexual development of adolescents in the age of social media and findings will be disseminated through co...
van Leeuwen, T, Bateson, DJ, Le Hunte, B, Barratt, A, Black, KI, Kelly, M, Inoue, K, Rutherford, A, Stewart, M & Richters, J 2018, 'Contraceptive advertising - A critical multimodal analysis', Journal of Applied Linguistics and Professional Practice, vol. 13, no. 1-3, pp. 321-342.View/Download from: Publisher's site
© 2018, Equinox Publishing. Co-authored by a discourse analyst, a branding expert and medical researchers and practitioners, this paper presents a multimodal discourse analysis of advertisements for contraceptive products in magazines and journals aimed at general practitioners, gynecologists and obstetricians. It combines genre analysis and multimodal image, layout, colour and typography analysis to show how such advertisements link specific types of women to specific products and product attributes and benefits, and how product branding invokes values such as health, sexual freedom, sexuality, femininity, strength and reliability, which combine in different ways to create distinct identities for specific products. The findings show that the way the advertisements link products and users does not align with medical evidence, and that in general they do not represent the full range of factors that play a role in choosing contraceptive methods and products - indeed, they are far removed from the realities of the consultation room.
Fiebig, D, Viney, RC, Knox, S, Haas, M, Street, D, Hole, AR, Weisberg, E & Bateson, D 2017, 'Consideration sets and their role in modelling doctor recommendations about contraceptives', Health Economics, vol. 26, no. 1, pp. 54-73.View/Download from: Publisher's site
Decisions about prescribed contraception are typically the result of a consultation between a woman and her doctor. In order to better understand contraceptive choice within this environment, stated preference methods are utilized to ask doctors about what contraceptive options they would discuss with different types of women. The role of doctors is to confine their discussion to a subset of products that best match their patient. This subset of options forms the consideration set from which the ultimate recommendation is made. Given the existence of consideration sets we address the issue of how to model appropriately the ultimate recommendations. The estimated models enable us to characterize doctor recommendations and how they vary with patient attributes and to highlight where recommendations are clear and when they are uncertain. The results also indicate systematic variation in recommendations across different types of doctors, and in particular we observe that some doctors are reluctant to embrace new products and instead recommend those that are more familiar. Such effects are one possible explanation for the relatively low uptake of more cost effective longer acting reversible contraceptives and indicate that further education and training of doctors may be warranted. Copyright © 2015 John Wiley & Sons, Ltd.