Daphne Freeder is the Research Centre Manager of CMOS (Centre for Management and Organisations), a key research centre in the UTS Business School at the University of Technology, Sydney Australia (UTS). Daphne has extensive academic teaching experience in the disciplines of e-business marketing, management, employment relations and information sciences, conducting undergraduate, postgraduate and executive level training. She has broad professional leadership practice; expertise gained in the public, private and volunteer sectors, working in the fields of radio, public relations, knowledge management and higher education. Currently, Daphne is completing her PhD on political leadership.
E-Commerce, International Encyclopedia of Organization Studes
E-Novation Curriculum (Communication and Educations): Who should care?
ICCPM Submission for The Australian Government's Productivity Commission Public Inquiry into Public Infrastructure
Power, compassion and organization in Power and Emotion published by Routledge, 2014
Social Intelligence and Leadership
In this paper, we analyse the significance of compassion as an emotion in its relationship to various manifestations of power within the organisational context. We critique those theories of compassion that assume that compassion in organsational contexts is motivated only by a noble intent. The paper draws on a study of organisational responses to the flood that devastated the City of Brisbane Australia on the morning of 11 January 2011. We use a framework of `circuits of power to provide a triple focus on interpersonal, organisational and societal uses of power together with a model of coercive, instrumental and normative organisational power. We present our findings in a framework constructed by overlapping these frameworks. The unique contribution of this paper is to provide a conceptualisation of organisational compassion enmeshed with various modes of power exercised in and by organisations.
In this paper we analyse the significance of compassion as an emotion in its relationship to various manifestations of power within the organizational context. We critique those theories of compassion that assume that compassion in organizational contexts is motivated only by a noble intent. The paper draws on a study of organizational responses to the flood that devastated the City of Brisbane Australia on the morning of January 11, 2011. We use Clegg's (1989) research framework of 'circuits of power' to provide a triple focus on interpersonal, organizational and societal uses of power together with Etzioni's (1961) model of coercive, instrumental and normative organizational power. We present our findings in a framework constructed by overlapping Clegg (1989) and Etzioni's (1961) frameworks. The unique contribution of this paper is to provide a conceptualization of organizational compassion enmeshed with various modes of power exercised in and by organizations.
Freeder, D. 2011, 'E-Novation Curriculum (Communication and Education): Who Should Care?' in Pattinson, H. & Low, D. (eds), E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies, IGI Global, USA, pp. 143-161.View/Download from: UTS OPUS or Publisher's site
Marketing techniques need to reflect the era that they operate in, match customer needs, environmental dynamics such as social media, and evolve through educative processes to enhance ethical and expert
practice. The future will reflect a scenario where customers become sparser than capital (Rogers, 2007), and if dissatisfaction levels in surveys can register highs of 70%, marketing approaches need to change
(Jaffe 2007). Marketers are still fixated on labelling and attributing general characteristics to different generations and groups of people so that marketing can be targeted 'appropriately. For example the
exposure of Generation Y to technology is unequivocal but the descriptions of people in this generation elevate this to levels where somehow these consumers have become genetically modified human beings, without the same frailties, emotional responses, and foibles because of their exposure to technology. Images from YouTube could be collected everyday to provide us with ready examples of Generation Y
consumer frailties. Generic labelling of consumers does not demonstrate sophisticated marketing and does not reflect the level of analysis that can be done to target appropriate or one to one marketing. On an ethical level, marketers need to focus on permission based marketing and apply co-creation models which have the potential to address the bottom line and shareholder returns without compromising the interests and
wellbeing of consumers. Emotion remains the key brand response from consumers, but the new online research environment offers opportunities for marketers to apply analytical diversity and the use of creative and lateral thinking (Cooke & Buckley, 2007), rather than just intrusive marketing practices enhanced by technological capabilities. Improved practice, together with ethics, should be represented in marketing and business training and in the profession. All of this is influenced by technology and its flawed or decent application reflects hum...