Anurag Hingorani is the Bachelor of Business Director for the UTS Business School. He has previously been Deputy Head as well as Associate Head (Education) of the Marketing Department in the UTS Business School.
Anurag teaches marketing communication and related subjects at postgraduate and undergraduate levels. He has previously taught marketing foundations and interactive communication and customer behaviour at the undergraduate level.
Anurag was a Visiting Assistant Professor and Scholar-in-Residence in the School of Communication at Emerson College, in Boston, where he taught subjects such as cultural foundations of consumer behaviour and global marketing communication and advertising.
Anurag has presented his research at national and international, academic and industry conferences on topics such as body image, skincare product advertising, advertising variation, and visual metaphors in advertising and has published related papers besides those in the areas of marketing and business education. His research has been presented at conferences of the European Advertising Association, the Association for Consumer Research, the Australian and New Zealand Marketing Academy and the China India Insights Program at Yale University. He has been Track Chair for healthcare marketing conferences in Europe and Asia and has served as a reviewer for conferences such as the Asia-Pacific Conference of the Association for Consumer Research and the Australian and New Zealand Marketing Academy Conference as well as for academic journals such as the Australasian Marketing Journal, Asia Pacific Journal of Marketing and Logistics, Journal of Marketing Education and the International Journal of Pharmaceutical and Healthcare Marketing.
Anurag is a recipient of the UNIJOBS Lecturer of the Year Award (2010 and 2012), the UTS Undergraduate Business Prize for Excellence in Teaching (40 - 100 students) (Autumn 2013, Autumn 2014 and Autumn 2018 semesters), the UTS Business School Certificate for Excellence in Teaching (Undergraduate) (Autumn 2017), the Emerald Literati Network Award for Excellence (Highly Commended Paper Award - 2013) and the ANZMAC 2016 Conference’s 'Best Paper in Marketing Communications Track' Award.
Dr. Anurag Hingorani is a Fellow Certified Practising Marketer (CPM) of the Australian Marketing Institute (AMI).
He is a member of the Australian and New Zealand Academy of Advertising (ANZAA) and the International Advertising Association (IAA).
He is a member of the Editorial Board of the International Journal of Pharmaceutical and Healthcare Marketing.
Image Research: Body, Advertising and Corporate, Healthcare Marketing, Marketing Education
- Advertising Research, Marketing Foundations (Undergraduate)
- Marketing Communications (Undergraduate, Postgraduate)
Hingorani, A, Freeman, L & Agudera, M 2017, 'Impact of Immigration on Native and Ethnic Consumer Identity via Body Image', International Journal of Marketing Studies, vol. 9, no. 1.View/Download from: UTS OPUS or Publisher's site
This research focuses on consumer identity of two under-researched but growing immigrant communities in Australia via the lens of the body image construct. Consistent with an emerging stream of research, body image is viewed as a part of identity. Given the variety of goods and services that have an impact on consumers' perceptions of their body, and because consumers use products to create and convey desired identities, body image is also viewed as a part of consumer identity. Considering literature on identity, body image, and acculturation, exploratory research was undertaken to determine the impact of immigration on the identities of both immigrants and natives. Specifically, focus groups were conducted on two generations of Filipino- and Indian-Australian women as well as Anglo-Australian women. It was found that second generation immigrants have dual consumer identities where they balance the values, attitudes and lifestyles of both their home (i.e., native or heritage) and host cultures whereas first generation immigrants tend to retain their native consumer identity even if they appear to adopt values, attitudes, and lifestyles of the host culture. The impact of immigrants on consumer identities of native residents who are typically in the majority (i.e., the Anglo group) was not evident. Theoretical and practical implications including recommendations for marketing practitioners are then discussed followed by suggestions for future research.
Teo, ST, Segal, N, Morgan, AC, Kandlbinder, PA, Wang, KY & Hingorani, A 2012, 'Generic skills development and satisfaction with groupwork among business students: Effect of country of permanent residency', Education & Training, vol. 54, no. 6, pp. 472-487.View/Download from: UTS OPUS or Publisher's site
The purpose of this study is to examine variables explaining students' positive and negative experiences of groupwork and connect country of residence with the perception of generic skills development and self-reported satisfaction with groupwork. It also aims to examine the effect of prior training in groups from the perspective of Australian and Non-Australian permanent residency Business students. Respondents were 389 undergraduate and postgraduate Business students at an Australian metropolitan university. A path model was developed and analysed using partial least squares modeling. Students' country of residence had a significant influence on reporting of generic skill development and experience of groupwork. Self-reported improvement in generic skills after groupwork assessment was associated with reporting of fewer negative and more positive aspects of working in groups. The findings were limited by using data collected from students enrolled in one undergraduate and one postgraduate subject at the conclusion of a group assignment from one university. Future research should test the model by extending it to other universities and non-Business units. Future research should rely on a longitudinal design, where the survey is carried out at the beginning and the end of the group assessment. It is important to ensure both domestic and international students acquire generic skills through groupwork and that prior training in groupwork takes place before group assessments. The study provides empirical evidence supporting the incorporation of generic skill teaching into academic practice prior to assigning groupwork to students.
Waller, DS & Hingorani, A 2009, 'Advertising students' perceptions of skills and attributes for future employment', Journal of Advertising Education, vol. 13, no. 2, pp. 15-24.View/Download from: UTS OPUS
Changes in the tertiary education are making universities and ecadcmicsmore accountable to stakekeholders. This can be difficult as there are multiple objectives from different stakeholders, including academic colleagues, employers, students, the university hierarchy, alumni, the local community and governmental bodies (Moore and Ortinau 1993; Young, MeIntyre land Gilbert 1994). For academics, the objectives of tertiary education could include ensuring that students gain a solid understanding of the theory and practical skills which are applicable to various business situations, as well as maintaining appropriate "academic standards" within their subjects and discipline (Polonsky and Waller 1998).
Hingorani, A 2008, 'An exploratory study of the types and roles of skincare advertising visuals in magazines', The International Journal of the Humanities, vol. 6, no. 1, pp. 75-82.View/Download from: UTS OPUS
Despite the observations that visuals are almost always present in skincare ads, and that they are noticed to a greater extent than the text in these ads, there appears to be virtually no publicly available research that has analysed the visual content of skincare ads. As visuals might be useful to consumers in assessing the effectiveness of skincare products, their role in influencing consumer behaviour needs to be researched. Before such research is undertaken, it is necessary to investigate visuals that are actually employed by skincare marketers given the large number of products and varied visual cues or stimuli that seem to exist. The purpose of this research is to identify some of the types (or elements) and roles (or functions) of skincare advertising visuals and examine the extent to which they are evident in ads selected from the April through August 2005 issues of four popular womens magazines in Australia. 24 elements and five functions of skincare advertising visuals were identified, and their presence or absence was assessed in a sample of 52 ads. Due to the exploratory and time-specific nature of this study, future research that audits the visual content of magazine advertisements in the skincare market over a longer period could facilitate an extensive investigation of its impact on consumer attitudes and behaviour.
Waller, DS & Hingorani, A 2014, 'Luxury organizations and social responsibility: A case study' in Berghaus, B, Muller-Stewens, G & Reinecke, S (eds), The Management of Luxury. A Practitioner's Handbook., Kogan Page, London, pp. 423-437.
Hingorani, A 2004, 'Marketing: Creating and delivering value, 4th edition' in Quester, P & Mcguigan, R (eds), Cybersearch for love, Mcgraw-Hill Asutralia, Sydney, Australia, pp. 561-562.
Hingorani, A & Wang, P 2018, 'Assessing the Effects of Visual Structure of Metaphor.', 2018 ANZMAC Conference Proceedings, Australia and New Zealand Marketing Academy Conference, University of Adelaide, Adelaide, Australia, pp. 417-417.
Wang, P & Hingorani, A 2017, 'Testing the Moderating Role of Metaphoric Thinking Ability', ANZMAC 2017. Marketing for Impact, Australia and New Zealand Marketing Academy Conference, RMIT University, Melbourne, Australia, pp. 450-450.
Hingorani, A & Wang, P 2016, 'Testing the Phillips and McQuarrie (2004) Typology of Visual Rhetoric: Some Preliminary Findings.', Marketing in a Post-Disciplinary Era, Australia and New Zealand Marketing Academy Conference (ANZMAC)., University of Canterbury, for the ANZMAC 2016 Conference, Christchurch, New Zealand, pp. 548-548.
Hingorani, A & Freeman, LM 2013, 'Acculturation and Male Body Image: An Exploratory Study of Older Indian- and Anglo-Australians', Proceedings of the 15th Cross Cultural Research Conference, 15th Cross Cultural Research Conference, Cross Cultural Research Conference, Antigua, Guatemala, pp. 1-4.
Waller, DS & Hingorani, A 2011, 'Luxury brands: What are they doing about social responsibility', 2011 International Corporate Governance Conference, International Corporate Governance Conference, UTS Centre for Corporate Governance, Sydney, Australia, pp. 1-8.
Hingorani, A, Freeman, LM & Agudera, M 2010, 'Acculturation and Body Image: A cross-cultural, intergenerational qualitative study of Filipino and Indian Australians', European Advances in Consumer Research, European Association for Consumer Research, Association of Consumer Research, London, pp. 207-213.View/Download from: UTS OPUS
Prior research investigating the relationship between acculturation and body image has largely been quantitative. This qualitative study investigates how and why the process of change in values, attitudes, and standards when moving cultures (i.e., acculturation) that is experienced by two under-researched immigrant communities in multicultural Australia, namely, Filipino-Australians and Indian-Australians, might influence their body image perceptions. Two generations of these immigrant groups were compared with Anglo-Australians. The immigrant groups were found to be more relaxed than the Anglo groups with respect to their body image, which was indirectly impacted by the factors that shaped their acculturation experience.
Teo, ST, Morgan, A, Kandlbinder, PA, Wang, KY & Hingorani, A 2009, 'Predictors of the groupwork experience: generic skill development, peer appraisals, and country of residence', Proceedings of the ATN Assessment Conference 2009 - Assessment in Different Dimensions, Assessment in Different Dimensions, RMIT University, Melbourne, pp. 313-320.View/Download from: UTS OPUS
Humphrey et al. (1997) argued that a range of generic skills are important in enhancing the experience of groupwork for students. These skills include problem solving skills, leadership skills, research skills, study skills, and communication skills. However, little is known about the extent to which the development of such skills impact on the students' experience of groupwork, Students are also rarely given opportunities to develop their performance management skills in group assignments, despite often being expected to evaluate the performance of their peers. Those doing the appraisal may not learn how to provide feedback and justify their evaluations. It also means that those being appraised do not receive feedback regarding their strengths and whereimprovements are needed. As a consequence, students tend to report negative experiences of groupwork when they have to assess and be assessed by their peers. The current study aims to examine the effects of generic skill development and peerevaluation on the students' evaluation of their group experience, following their participation on a group assignment.
Hingorani, A & Freeman, LM 2009, 'The role of acculturation in the body perceptions of immigrants', Asia Pacific Advances in Consumer Research, Association for Consumer Research, Asia Pacific Conference, ACR, Hydrabad, India, pp. 184-185.
Hingorani, A 2006, 'Clear or glossy? The appearance of magazine ad information in the skincare market', 5th International Conference on Research in Advertising (ICORIA), International Conference on Research in Advertising, University of Bath, Bath, UK, pp. 1-5.View/Download from: UTS OPUS
There is limited publicly available information on the advertising strategies of skincare marketers. This is particularly true in Australia, which is a large market for skincare products for women. Moreover, it has been observed that the information contained in skincare advertisements has the potential to be quite misleading and confusing. Consequently, this study examines the type of information conveyed in magazine ads by skincare marketers. Specifically, it addresses the extent to which the headline and body copy of skincare ads from selected women's magazines in Australia are factual ("clear") or antifactual ("glossy"). This is achieved by drawing from the account on antifactual content by Preston (2002, 2003). An advertising content analysis supported the hypothesis that headlines in skincare ads are more frequently antifactual than factual. The hypothesis that the body copy in skincare ads is less frequently antifactual than factual was not supported. From these findings, suggestions for future research are provided.
Hingorani, A 2007, 'The Visual Content of Magazine Advertisements in the Skincare Market', ICORIA 2007 Papers - 6th International Conference on Research in Advertising, International Conference on Research in Advertising, European Advertising Academy (in association with Polytechnic Institute of Lisbon), Lisbon, Portugal, pp. 1-7.View/Download from: UTS OPUS
Despite the observations that visuals are almost always present in skincare ads, and that they are noticed to a greater extent than the text in these ads, there appears to be virtually no publicly available research that has analysed the visual content of skincare ads. The purpose of this preliminary research is to identify some of the types (or elements) and roles (or functions) of skincare advertising visuals and examine the extent to which they are evident in ads selected from the April through August 2005 issues of four popular womens magazines in Australia. 24 elements and five functions of skincare advertising visuals were identified, and their presence or absence was assessed in a sample of 52 ads. Due to the exploratory nature of the analysis, future research is required to fully understand the visual content of magazine advertisements in the skincare market.
Hingorani, A 2006, 'An analysis of magazine advertising visuals in the skincare market', Journal of Health Management and Public Health, Fourth International Conference on Healthcare Systems, Slovak Medical University, University of Scranton, Bratislava, Slovakia, pp. 23-24.
Waller, DS & Hingorani, A 2006, 'Perceptions of business students towards skills and attributes for industry: how important is communication?', Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century: Prceedings of the Australian & New Zealand Communication Association International Conference, 2006, Australian & New Zealand Communication Association International Conference, 2006, ANZCA and the University of Adelaide, Adelaide, Australia, pp. 1-9.View/Download from: UTS OPUS
Hingorani, A 2005, 'Scratching the surface of skincare product advertising in Australia', Advertising and Communication - Proceedings of the 4th International Conference on Research in Advertising (ICORIA), International Conference on Research in Advertising (ICORIA), Institute for Consumer and Behaviour Research, Saarbruecken, Germany, pp. 301-306.View/Download from: UTS OPUS
Hingorani, A 2002, 'Skincare product advertising in Australia', Proceedings of Second International Healthcare Conference: Global Engagement in Creating Financially Viable Healthcare Systems, Second International Conference on Healthcare Systems, Marshall University, Ankara, Turkey, pp. 59-62.
Hingorani, A 2002, 'A Conceptual Framework to Measure Internet Advertising Effectiveness in terms of Brand Attitude Change', Marketing Communications Strategies in a Changing Global Environment, Hong Kong, China.
Paper co-authored with Kelvin Lee and Professor Ken Miller.
Hingorani, A 2001, 'A broader concept of ad variation', Proceedings of IAA Australia Regional Education Conference, Queensland University of Technology, Sydney, Australia, pp. 50-53.
Lee, KP, Hingorani, A & Miller, K 2000, 'An information processing approach to assess the effectiveness of internet advertising - an exploratory study', Visionary Marketing for the 21st Century: Facing the Challenge - Proceedings of ANZMAC 2000, Australian and New Zealand Marketing Academy Conference, Griffith University, Gold Coast, QLD, pp. 669-673.
Hingorani, A 1999, 'The effect of ad variation and brand familiarity on brand name and claim recall: A theoretical perspective', Marketing in the Third Millennium: Proceedings of ANZMAC99, Australian and New Zealand Marketing Academy Conference, UNSW, School of Marketing, Sydney, Australia, pp. on CD-ROM.
Hingorani, A 1997, 'Personality type and TV program attribute preferences', Proceedings of the Australia and New Zealand Marketing Educators' Conference, Monash University, Melbourne, pp. 871-872.
Hingorani, A 1997, 'Variety seeking, ad familiarity, and repetition: Factors affecting attention', Proceedings of the Fourth International Meeting of the Decision Sciences Institute, Woodslane/Pitman Publishers, Sydney, Australia, pp. 845-852.