How Businesses Can Do Well and Do Good
A seminar hosted by UTS’ Centre for Business and Social Innovation (CBSI) has given students and staff alike an opportunity to discuss the role of corporate social responsibility in shaping our society
Facing a crisis in confidence and trust, businesses are seeking to reshape their role in society. At the research seminar ‘How Businesses can do well and do good’ presenters, David Cooke and Brendan Lonergan, explored the role of Corporate and Not for Profit (NFP) partnerships in this reshaping.
David Cooke is the Managing Director of Konica Minolta Australia and a Director of Global Compact Network Australia. When he took over the role of managing Konica Minolta’s Corporate Social Responsibility (CSR), he wanted to take a collaborative management approach.
Rather than simply deciding himself which causes to support he called for suggestions from his staff. Involving employees in CSR decisions gave the employees an increased level of pride in the organisation – as they truly believed in what the organisation was trying to achieve and the good it was doing.
Attendee Senior Lecturer Dr Robyn Johns praised David’s presentation as ‘refreshing, particularly around the level of authenticity around what they as a company were doing’.
Brendan Lonergan, CEO of Beehive Industries, spoke from the experience of a Not for Profit. Beehive Industries works to provide support and employment for people with a disability. For them, partnerships, funding and sponsorship are key to allowing them to continue their life changing work.
However, getting corporates to understand the importance of their work can be difficult, with discussions rather abstract. To avoid this, Brendan invites all potential partners or sponsors to meet them at the Beehive Industries offices to see the important work they do in action.
Working with Not for Profit organisations is a key way organisations can create real social impact and meet Corporate Social Responsibility goals. Discussions like those at this seminar are important to encourage future partnerships between Corporates and Not for Profits.
“How businesses can do well and do good” was held at the UTS Business School on Monday, 17 September 2018.