Sustaining the ‘Accessing Sydney’ Campaign
During 2017, UTS Business postgraduate Marketing students worked through UTS Shopfront Community Program on a business strategy for the 'Accessing Sydney Collectively' campaign to improve access to the City of Sydney.
For two years, Accessible Arts - the peak arts and disability organisation in NSW – has worked with the City of Sydney and Sydney’s flagship cultural organisations to develop the 'Access Symbol' and ‘Accessing Sydney Collectively Campaign’ to assist people with disability to easily find information about access when visiting Sydney venues and events.
The Access Symbol and the Accessing Sydney Campaign were launched in early 2017, with participating organisations including the Sydney Theatre Company, National Maritime Museum, Museum of Contemporary Art, Sydney Festival, Art Gallery of NSW, Sydney Film Festival, and State Library of NSW.
During Semester 1, four UTS student teams under the academic supervision of pricing specialist, John Burke, worked with Accessible Arts to develop a sustainable strategy to roll out this access campaign out more broadly - not just with cultural organisations but other venues and businesses in the city.
Their work included a survey on user needs and willingness that was broadly circulated to City of Sydney organisations and venues - including hotels, restaurants, retail venues and visitor attractions.
John Burke said, “It was a very interesting brief and the student teams came up with recommendations around licensing packages that would provide the ongoing resources needed to run the Accessing Sydney campaign.”
Morwenna Collett, Director of Accessible Arts said she really appreciated the commitment from the UTS pricing class, “Their work outlined a range of different options and factors for us to consider, and will inform our further development of this initiative, its expansion and wider adoption of the symbol.”
“Shopfront staff were also extremely helpful the whole way through,” she said. “We had a number of staffing changes around the time of this project, and Shopfront were understanding and had good suggestions around the survey and putting the database together, which were invaluable.”
Lisa Andersen, Manager of UTS Shopfront, stressed the importance of the student’s work in broadening the reach of the Accessing Sydney Collectively campaign.
“This would be a world first for a city – and the Access Symbol could well be on its way to being an internationally recognised universal symbol,” she said.
Visit Accessing Sydney Collectively for more information on the campaign.