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Marketing Department
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What constitutes a healthy diet?
Obesity is a growing world-wide health issue. According to the World Health Organisation overweight and obesity are linked to more deaths worldwide than underweight. Nutrition labeling is often seen as a tool to empower consumers to make better health decisions in relation to the products they buy. But do food labeling systems help consumers make healthy diet choices? Associate Professor Natalina Zlatevska reviews the evidence.
World top 100 ranking for UTS Marketing
UTS Business School's Marketing Department is now ranked in the top 100 Marketing Schools in the world according to the UTD Top 100 Business School Research Rankings™ for 2020-2023, based on the number of publications in the top 4 marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. UTS is ranked number 82. Only three other Australian universities are ranked in the top 100.
The power of behavioural science research and interventions
The UTS Behavioural Lab, in partnership with the Global Association of Applied Behavioural Scientists, invites you to join them at the iconic Dr Chau Chak Wing Building from 11:30 am to 4 pm on Thursday 3 November 2022. At this free face-to-face event you will hear from leading academics and practitioners of behavioural science about the power of behavioural science research and interventions to provide innovative solutions for addressing challenges faced by policymakers and practitioners.
Read more and register to attend or contact the Behavioural Lab with questions and queries at: BehaviouralLab@uts.edu.au
Empowering women to enter the world of digital marketing
The National Careers Institute’s (NCI) Partnership Grants program provides funding for organisations to work collaboratively to improve career outcomes and create education and training pathways for Australians. Marketing's Dr Geetanjali Saluja and Associate Professor Ofer Mintz have been awarded $410,000 from an NCI Partnership grant along with partner organisation contributions to attempt to address a skill shortage in the rapidly expanding field of digital marketing.
The project will work with women who have been out of the workforce for some time to give them the skills they need to work in digital marketing.
Business strategies for a post-pandemic world
As we emerge from the COVID-19 pandemic, businesses are facing a world in which there have been fundamental changes in the behaviour of consumers in the marketplace. Associate Professor Ofer Mintz has integrated his research and knowledge of business to give practical insights into how to take advantage of opportunities presented by this new environment and grow. His acclaimed book, The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow, has just been launched.
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