The human brain has 100 billion neurons and 100 trillion connections. It is one of the most complex objects in the Universe. It is this brain which we use every day decisions, to buy our coffee, or to buy a house. We make decisions all the time, but we are often unaware about the real reasons why we made a given decision. And what may have influenced us in the process of making up our mind.
Behavioural economics is the discipline merging the insights from psychology and the principles of economics to understand how people make decisions. It tells us why people sometimes make mistakes, why sometimes people do not know what they want, or why they fail to carry out their personal plans.
With the knowledge gained from behavioural economics we can help people make better decisions for themselves. We can understand how people interact in groups and networks and how the social environments shape their values and behaviour.
We're launching a new Graduate Certificate in Behavioural Economics at UTS. This programme will teach the foundations of behavioural economics and how to apply them in the real world. UTS is an outstanding group of researchers in this area with extensive experience in industry and policy application.
A key aim of the programme is to give you the practical skills to use behavioural economics in your professional life. You will learn to design and run trials to study how people behave in different situations. You will learn behavioural principles and techniques in the context of practical economic and financial decisions. Whether it is understanding how consumers choose complex banking products or how companies organise team work, this Graduate Certificate will give you a new grasp of the world around you and new skills to change it for the better.
Behavioural economics provides a set of skills in demand everywhere. From private companies to government bodies. Join us at UTS for a new journey.