Students studying Public Communication at UTS will do a number of core subjects but very importantly they have a choice of two streams they can focus on advertising or they can focus on public relations, which are two of the major industries in the field.
Originally I chose the double major because I wanted to get into the more creative side of communications but I also wanted the board room and sales background that public communication offers me, so I wanted to have sort of a broad skillset that would I guess make me more employable in the future.
In the PR stream there was a focus on developing your writing skills articulating, ideas and communicating with others and also thinking critically and these are skills that you will always use in future employment and that are really critical in the communications industry.
Students get the opportunity to do an internship where they go outside the university and work with a real client.
I work in a communications consultancy where we consult and engage with stakeholder groups and community groups. It started as an internship one day a week in my second year of uni and I really enjoyed it there and I got to know the people and actually when I finished uni the next step was to become a full-time employee.
Also they get to work on a capstone project which is a brief from a client to produce actual communication that could be used in in the professional world.
As part of my Public Communications degree I specialise in advertising and one of my favourite things about the degree is that at the end of each semester we get to present a pitch in response to a real-world brief. It really helps to refine teamwork skills and presenting skills when you're actually pitching to a real-world client.
Graduates in Public Communication are really eligible for a wide range of roles. They can be advertising managers, public relations managers, they can work in government communication, but they can also work for NGOs and even activist organisations are using professional communication skills that you can learn here at UTS.