What is Tourism Management?
Tourism management involves translating the needs and motivations of consumers to the provision, operation, promotion and distribution of tourism products and services which match consumer needs. The tourism industry is increasingly driven by massive growth in the Australian and global tourism market. Tourism Management involves developing strategic approaches and practices to fulfil dynamic and changeable social, political, marketing and technological environments.
- In 2017, over 1.3 billion people travelled internationally.
- The global tourism industry represents 10% of global GDP, generated US$7.5 trillion and employed over 250 million people.
- In Australia tourism directly employs over 580,000 people and generates A$110 Billion or 6% of national GDP.
- Tourism graduates are much sought after to manage an industry which is currently seeking over 50,000 new employees, including a significant number of skilled professionals.
The tourism industry operates at a local, national and global dimension across:
- Destination planning, management and marketing
- Conferences and events
- Tour operators, on line and retail travel agents, travel planners and business travel managers
Why Study Tourism Management?
"To be part of an industry that Australia is considered to be amongst the best in class globally. An industry which is growing at 3 times faster than the Australian economy, is at the heart of the ‘new’ Australian services based economy and an industry that is global in its reach"
Managing Director, Tourism Australia
The Australian tourism industry employs almost 600,000 Australians. Australia’s rate of both outbound and inbound tourism growth (7% per annum) is generating growing demand for employees at all levels. Tourism has been recognised by Deloitte Access Economics as one of Australia’s most dynamic and fastest growing industries. Strong growth is anticipated to continue for many years.
Australian tourism businesses are actively seeking employees with university degrees (preferably with a tourism major) with general management and financial management skills, marketing skills, strategic vision and strong on-line, written and verbal communications skills. In addition to increasingly attractive pay and working conditions, most executive level tourism industry jobs include unparalleled opportunities for extensive domestic and international travel. In addition to the many opportunities for working in Australia, professional tourism skills are transferable globally. Tourism management skills are also readily transferable to virtually any other sector of the business world.
UTS has a strong working relationship with most Australian based leading national and transnational tourism organisations and companies. Many of their CEOs and senior executives engage with UTS students as guest speakers. UTS students have ample opportunities to undertake an internship with these companies from airlines, cruise companies, tour operators, travel agents, on-line travel providers, hotels destination markets and event organisers.
What do you learn in the Tourism Major?
This major explored the global phenomenon of tourism including tourism behaviour and structure and functions of all sectors of the tourism industry. We also cover key management issues of tourism including strategic management, marketing and risk management, legal, human resource management, technological and environmental dimensions of tourism. The major focuses on the incorporation of sustainable principles and practices in tourism destination and business planning and operations.
You will develop a solid understanding of the ethical and political dimension of the tourism business and the potential for tourism being a force for enhancing human rights, international relations, economic and social well-being for destination communities and cross cultural understanding. You will learn the key theories of tourism management theory and its application to industry practice.
See here for a full list of subjects in the tourism major.
UTS will do all it can to assist graduates in matching their skills to a job in tourism. As mentioned earlier there are many opportunities for employment in an industry seeking graduates. Career options for those who complete a tourism major include policy and marketing roles in national, state and regional tourism offices, tourist attractions, airlines, wholesale tour operators, hotels, events and conventions.
- Travel planner consultant
- Tourism marketing coordinator
- Airline consultant
- Tourism business or destination marketing researcher
- On-line systems developer
- Event coordinator
- Customer service officer
- Sales executive/ corporate account manager/ business development officer
- Human resource or administrative officer
- Visitor Centre or attractions customer relations
- Tourist attraction manager
- Tour wholesaler and Operations Manager
- Destination Marketing Manager
- Property and tourism developer
- Transport Manager
- Accommodation Manager
- Customer Service manager
- Tourism Sales Manager
- CEO of destination or tourism businesses