PhD student (Marketing)
Entered PhD program: 2017
Research topics of interest:
Innovation & Technology Adoption, Dynamic Capabilities, Artificial Intelligence & other emerging technologies, Market-based assets
Past experiences and academic background:
Manjunath is a third-year doctoral student in Marketing at the UTS Business School. His research interests include resource-based-view of the firm, innovation, and emerging-technology adoption.
Manjunath also works as a casual academic at UTS. He tutors Marketing Strategy and Strategic Services Marketing at post-graduate level. In the past, he has also taught various undergraduate subjects such as Marketing Planning & Strategy, Business Statistics, Services Marketing, and Marketing Foundations. Prior to joining the PhD program at UTS, Manjunath has worked in key management positions in leading technology companies in the U.S. and India. His 12+ years of experience encompasses sales, marketing, and service delivery management roles.
He received Bachelor of Engineering (Information Science) from VTU, India, and Post Graduate Diploma in Business Management degree (Marketing) from NMIMS University, India.