PhD student (Marketing)
Past experiences and academic background:
Belinda holds a Bachelor of Business with Distinction from UTS (Accounting and Marketing), and First Class Honours in Marketing. During her Undergraduate studies, Belinda was named on the Dean’s Merit List each year, placing her in the top 2% of Business students at UTS. She also received the Kerry Daniel Memorial Prize, which is awarded to the highest graduating female in the Marketing or Marketing Communications major.
Belinda has worked as an academic tutor in a number of Marketing subjects teaching 1st year Undergraduate students. She is also the Behavioural Lab Manager for the Marketing Discipline Group. Previously, Belinda held a position as a Learning and Teaching Adjunct for the Marketing Discipline Group and Faculty of Business, providing support to Subject Co-ordinators and Academics in the review of subject content, assessment content and rubrics, and support in the delivery of learning outcomes to Undergraduate and Postgraduate students.
Belinda’s Honours research thesis titled “Generic: What’s in a Word?” investigated the influence of anxiety and framing effects in the purchase of generic prescription pharmaceuticals in Australia, and has been presented at the American Marketing Association conference and ANZMAC.
Research topics and interests:
- Consumer wellbeing and happiness
- Experiential purchasing
- Luxury marketing
- Consumer decision making
Barton, B., Burke, P.F., Waller, D. & Eckert, C. 2017 ‘The Impact of Anxiety on the Uptake of Branded Over Generic Medicines’, American Marketing Association, San Francisco, USA.
Barton, B., Burke, P.F., Waller, D. & Eckert, C. 2017 ‘Anxiety and the Choice of Generic Medicines’, Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.