PhD student (Marketing)
Entered PhD program: August 2015
Research topics of interest:
· Electronic Commerce
· Electronic Word of Mouth
· Entertainment industry (Movies)
· Consumer Behaviour
· Reputation Spillover
Supervisor: Assoc. Prof. François Carrillat
Past experiences and academic background:
Atya holds a Bachelor's Degree in Business administration majoring in finance from Pakistan. She has completed her Master’s from Graduate school of cultural technology, Korea Advanced Institute of Science and Technology (KAIST), South Korea. Her master research looked at Word of Mouth content of user reviews.
After Graduation she worked as research assistant with Prof.Wonjoon Kim for one and half year at KAIST.
Atya's primary research interest is Electronic Word of Mouth and Consumer behaviour.
· Rahat Ullah, Zeb A, Amblee N, and W.J.Kim “Mining Emotions from Customer Reviews for Box Office Movies” presented in 2014 Inform Marketing Science conference , Emory University, USA