PhD student (Marketing)
Entered PhD program: January 2017
Past experiences and academic background:
Dimitri Simonin has worked as teaching substitute in Genevan state school (Switzerland) and as French teacher in Seoul (South Korea). In 2009, he received a bachelor’s degree in Business Administration, focused on organizational management and ambidextrous organizations, from HEC faculty at the University of Geneva (Switzerland). After that, he has worked as a portfolio advisor at UBS Wealth Management & Swiss Bank (Geneva/Switzerland) and obtained a wealth management diploma from the UBS Business University (Zürich/Switzerland) in 2011. He also operated as a strategic marketing consultant in the marketing department of a wine importing company based in Geneva (Switzerland).
Dimitri received a Master of Science degree with a major in strategy from the Faculty of Economics and Management at the University of Geneva (Switzerland) in 2015. The main topic of his master’s degree was international strategy through research on issues in international growth and marketing. For his master’s thesis, Dimitri focused on the wine e-market and how to use statistical tools to determine a tailor-made B2B and B2C sales strategy. He also obtained a WSET® Award in wines and spirits (Fribourg/Switzerland).
Before moving to Sydney, he worked as research partner with Prof. Morard at the University of Geneva, publishing two articles on PLS analysis in marketing research. Now, he is pursuing a PhD focused on reactions of alliances and B2B relationships in a context of corporate scandals, at the University of Technology Sydney (UTS).
- Bernard Morard and Dimitri Simonin, “Partial least squares modeling in marketing research: A tailor-made model of wine e-commerce consumers in Switzerland”, Journal of Economics, Business and Management, vol. 4, no. 5, pp.410-417, 2016.
- Dimitri Simonin and Bernard Morard, “Introducing an optimal (and a simpler) approach to partial least squares analyses”, International Journal of Trade, Economics, and Finance, publication excepted in March 2017.
- Certificate of best oral presentation for “Introducing an optimal (and a simpler) approach to partial least squares analyses” at the International Conference on Marketing, Business and Trade 2016 in Tokyo, Japan in December 2016.