Come network with UTS, with the Business School, and with Business Practice!
We're connecting with our corporate partners to bring you some exciting topics and some thought provoking conversations. To receive more information about our events and courses please contact us. To view all other events hosted by the UTS Business School, click here.
Business-to-business (B2B) markets can provide significant advantages to start-ups, such as fewer competitors as well as very loyal and 'sticky' customers. Furthermore, companies are increasingly recognising the benefits of working with and/or sourcing from start-ups and SMEs including higher levels of support, products and services that are better tailored to needs and a willingness to co-innovate. In this class, you will learn about the different types of innovation other than 'Product' that can be used to drive growth, how to effectively 'listen' to identify B2B innovation opportunities, the types of Marketing Innovations that every start-up should be using to drive growth and developing plans to both manage and grow your key B2B customers and prospects.
Speakers: Michael Haynes, B2B Customer Strategy Specialist. He has over 20 years’ experience working with companies in Australia, Brazil and Canada helping them to develop and implement customer driven strategies to drive business growth and improve performance.
What is this Customer Experience that so considerably drives consumer behaviour and can it be defined, prepared for and most probably managed? How does a bootstrapped start-up survive in a market full of cashed-up enterprise ventures and customer obsessed competitors? This class explores the key components of Customer Experience, why they are so critical to take into consideration and how founders can leverage CX to create great experiences and a strong brand.
Speakers: Silvia Myers has 12 years experience helping businesses and organisations across multiple industries and countries improve their bottom line through focusing on their customers.
How do we experience and practice ethics in daily organisational life? In what ways can we take moral responsibility for our actions and decisions at work? This lively and interactive session will address these questions by exploring how ethics shape an organisation and its members, for better or for worse.
Speakers: Professor Carl Rhodes, Professor of Organization Studies, and Deputy Dean of UTS Business School. Working in the areas of organisation studies and business ethics, his current research investigates the ethical and political environment in which contemporary organisations operate and its effects on their behaviour. Central focus is on how organisations, especially corporations, can and should be held to account for their actions by citizens and by civil society.