The future of business: turning entrepreneurship inside out
The entrepreneurial spirit needs to be fostered in Australia not just among individuals but also within organisations, according to panellists who dissected the challenges facing business at a discussion hosted by UTS Business School.
This requires more explicit government policy, readier access to funds and a culture where risk taking is accepted not punished, they said. Government at all levels, investors, industry and universities all have important roles to play, especially by collaborating.
Silicon Valley-based entrepreneur and UTS Business School alumnus Adrian Turner, City of Sydney chief executive officer Monica Barone and AMP Capital Chief Executive Officer Stephen Dunne joined Business School Dean Roy Green in a discussion on the future of business – and the future of business education – after the unveiling of the maquette of the Frank Gehry-designed Dr Chau Chak Wing Building [see accompanying story].
“It might be an exaggeration to say Australia is at a turning point, but I think everybody would accept that now is a moment for reflection and reassessment of our direction as a country,” Professor Green said, introducing the discussion. “As part of this, universities have a very important role, and business schools a particular role, in identifying the challenges, in identifying the future competitive advantages for this country.”
And the challenges Australia faces are serious, he said. “We have seen the end of the terms-of-trade boost that added 15 per cent to our national income over six years. We as a country have to find new and alternative sources of growth and productivity to secure our first-world economy … we have to identify new sources of competitive advantage, creativity and innovation.”
Asked where the new sources of growth might come from, Turner said: “I think at the core of it is going to be entrepreneurialism – and entrepreneurialism is not just about startups but key to every facet of the economy, whether it’s small business, medium business or large business.”
Entrepreneurialism and innovation were correlated, he said, with innovation being a function of both “creativity and commercialisation” – one didn't matter without the other.
However, a big hurdle in Australia was funding, with very small amounts being devoted to venture or development capital in this country, he said. That was driving people with ideas overseas. Ironically, Australian institutional investors could also be found in places like Silicon Valley, partly because government incentives encouraged investment in startups in the United States. “That’s a mark of failure that has to be addressed,” he said.
It was also an urgent need because 70 per cent of Australian industry was services based, and such businesses were ripe for disruption by technology, he said. “The best form of defence is attack, by creating these new, disruptive businesses,” he said. “Australia has a very narrow window in which to do that.”
The City of Sydney’s Monica Barone said Australia lacked an innovation ethos. “I think one of the things we need to focus on is having an explicit policy around innovation that really helps to address how we want to evolve,” she said. “People could then feel confident to invest or innovate.”
From the city’s point of view, if Sydney wanted to be regarded as smart, innovative, youthful and creative it could not afford to lose talent to other cities. “Creative people want to live in a great city, a city where they have proximity to other creative people,” she said.
That is happening, Prof Green said. The transformation of the city – from Barangaroo on the inner harbour to Australian Technology Park south of the CBD, and including the $1 billion redevelopment of the UTS City Campus – was more profound than many Sydneysiders had yet recognised, he said. “The creative precinct around us potentially compares with some of the best creative hubs around the world.”
'These long-term and critical challenges ... require collaboration and thinking that no one player can do on their own.'
The sort of collaboration that this engenders is critically important, AMP Capital’s Stephen Dunne said. “The opportunity to collaborate with your peers, with your competitors, with various levels of government, with research institutions, is very important to solving the issues we face in the Australian economy.
“These long-term and critical challenges such as productivity and energy transformation do require collaboration and thinking that no one player can do on their own.”
Businesses are created at the intersection of corporates and universities, Turner said. “Some of the things that UTS is proposing here, in creating a ‘clustering’ ecosystem, is exactly what works. It’s that sort of environment at MIT, at Stanford.”
Programs such as the Bachelor of Creative Intelligence and Innovation were also a step in the right direction, he said.
Business schools can also play a role in helping organisations “reconceive” themselves in terms of collaboration across a broader system and how they can incorporate entrepreneurialism, Dunne said. “They are often the best placed to provoke and experiment – by encouraging innovation from within.”
Stephen Dunne has been Chief Executive Officer of AMP Capital for the past decade. He has over 25 years’ experience in investment management, both in Australia and in the United Kingdom. He is also chairman of the group overseeing the new Banking and Finance Oath, an ethical finance initiative in which UTS Business School is collaborating as a research partner. AMP Capital is sponsor of the Frank Gehry-designed maquette, a large scale-model of the Dr Chau Chak Wing Building, which is to be the new headquarters of UTS Business School.
Adrian Turner is the Australian founder of Mocana Corporation, a global leader in security for ‘smart’ devices, and one of Silicon Valley's most respected experts on the Internet of Things. He is also the author of Blue Sky Mining: Building Australia’s Next Billion-Dollar Industries and a former president of Advance, a 25,000-strong network of expatriate Australian professionals. More recently he established Borondi Group, a holding company building a portfolio of businesses in the area of “pervasive” computing. He has held leadership positions in Philips Electronics’ “connected” consumer and corporate device businesses. Adrian holds a business degree in Marketing and Finance from UTS.
Monica Barone is Chief Executive Officer of the City of Sydney. Under her watch the City of Sydney became Australia’s first carbon neutral government in 2008 and recently launched Sustainable Sydney 2030 - a series of large visionary projects to transform Sydney and to meet community needs. The City of Sydney oversees the spaces around UTS that are the context for the $1 billion redevelopment of the University of Technology, Sydney, City Campus, including the Dr Chau Chak Wing Building. The City has identified the area around UTS as a creative and digital industries precinct of significance to the city’s economy.
Photo: Panellists, from left, Adrian Turner, Monica Barone, Stephen Dunn and Roy Green. Credit - Anna Zhu Photography & Film