Marketing Discipline Group
Ofer Mintz paper an Award Finalist
The Marking Science Institute's Robert D. Buzzell Best Paper Award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. Marketing's Dr Ofer Mintz is the lead author on a paper that was a finalist for this prestigious award in 2019:
Best research performance in Australia
The Commonwealth Government's Australian Research Council has evaluated the research performance of all of Australia's universities, the Excellence of Research in Australia (ERA) report. Each research area was evaluated against world standards and ranked from 5 (Well Above World Standard) to 1 (Well Below World Standard). For the years up to December 2016 (6 years for research outputs, 3 years for research income and applied measures), UTS Marketing was one of only three Australian universities' marketing disciplines that achieved the top rank of Well Above World Standard .
Environmental impact of food choices
How many minutes does a 100-watt incandescent light bulb have to be on to equal the carbon footprint of a serving of beef? Our Dr Adrian Camilleri is a consumer, cognitive, and organisational psychologist with specific expertise in the field of behavioural decision-making and the use of experimental methods.
He has just published an exciting piece of research in the prestigious journal, Nature Climate Change. The research showed that energy consumption and greenhouse gas emission estimates are significantly underestimated for foods, suggesting a possible blind spot suitable for intervention to help consumers. Read the fascinating story about this research and how Dr Camilleri helped bring together a team of researchers from different disciplines to tackle this important issue.
Large grant from Australian Research Council
Marketing's Associate Professor Christine Eckert is a Chief Investigator on a project that has been granted $660,000 to investigate “Understanding and overcoming confusion in consumer financial decisions” under the ARC's highly competitive Discovery Grant scheme.
This project aims to develop consumer-centred approaches to reducing the harmful effects of confusion in financial decisions by studying superannuation investment and home loan decisions where confused choices are individually and collectively costly. The project intends to develop comprehensive models to capture the full complexity of financial products and the diverse preferences and capability of consumers, then to use advanced statistical methods to estimate the benefits of clearer decision-making. The outcomes of this project include new models of complex financial decisions, and a better understanding of where confusion arises and the effects it may have. Decreased confusion will raise financial well-being and help communities become more resilient to financial shocks.
Bringing practice experts into the classroom
Nicole McInnes is the inaugural CMO at the Australian telco startup, OVO. She's at the frontier of digital marketing practice, with a career that has evolved from creative roles to senior executive leadership in major businesses with marketing budgets up to $60 million. Recently Nicole took time out from her corporate day to speak to our postgraduate Buyer Behaviour class. Bringing leading professionals such as Nicole into the classroom is part of our strategy for keeping our programs industry-focused and at the cutting edge of business practice.
Make the Master of Marketing fit your needs and ambitions
The Master of Marketing course has been dramatically revised. Students can now tailor their degree more precisely to meet their needs; both for subject choice in the face of constant developments in marketing theory and practice, and for the amount of time they need to dedicate to their studies, while also balancing their marketing careers. Read more.
Helping Us Help Ourselves
Think: Business Futures goes beyond the buzzwords and takes cutting-edge research and real world examples to explore the complexities of a current business story. Recently Marketing's Dr Natalina Zlatevska went into the Think: Business Futures studio at 2SER to explain what her research shows about how plate and portion sizes can affect the amount we eat.
Natalina (centre) was joined by David Brown (right) and Nicole Sutton (left) as they also discussed
- Economic interventions into how we consume and ‘nudge theory’
- The challenges of studying mindless eating in the lab
- The benefits and pitfalls of labelling, particularly the Health Star Rating in Australia
The episode podcast is available now, to listen or download: Reducing Portions and Plate Sizes: Helping Us Help Ourselves.
Long Term Impact Award
Distinguished Professor of Marketing, Gary L. Lilien and his colleague Arnaud De Bruyn, have been awarded the 2018 JB Steenkamp IJRM Long Term Impact Award, for the paper that has had the largest impact on the field that was published in the period from 2003 to 2008. Their paper, "A Multi-Stage Model of Word-Of-Mouth Influence” International Journal of Research in Marketing Vol 25 no 3 Sept 2008, pp 151-163, has been cited nearly 900 times since its publication.
Their ground-breaking work on viral marketing has clearly created enormous sustained interest in a world where electronic word-of-mouth marketing has increasingly become the focus of attention for 21st century marketers.
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