UTS Journalism students cover international event
Four UTS Journalism students were invited to document the World Congress of Accountants (WCOA).
The World Congress of Accountants (WCOA) was recently held at the International Convention Centre in Sydney. The accounting conference was attended by almost 6,000 delegates from over 130 countries and featured over 150 renowned speakers.
Four UTS Journalism students, Daniella Scotti, Vanessa Lim, Alexandra Turner-Cohen and Kate Rafferty were invited to work alongside the conference Editor to curate content that would resonate with the delegates over the 4 days. This included an online publication of daily wraps that were sent to the delegates as push notifications through the conference app.
The experience was part of a paid internship program with Karus, a strategic marketing agency. Chelsea Wymer, the Director of Karus, was pleased to provide a learning opportunity that would give Journalism students the experience of covering a large, world-class event.
“Our aim was to produce the best quality content for our delegates so that they had a seamless and outstanding experience here in Sydney. The students worked tirelessly to ensure that the content was of the highest possible quality. They really are a tribute to themselves and to the University.
Chelsea Wymer, Director of Karus
Fairfax Media, one of the conference Media Partners, also ran a 'Masterclass' prior to the event to give students advice for writing for large-scale events. Throughout the conference, students were treated as 'Media' and had access to interviews and the Media lounge to write their stories. The stories were based on sessions they attended at the congress, as well as from interviews conducted with speakers and delegates.
Alexandra Turner-Cohen, one of the student journalists, said that despite the long hours her first experience of attending a conference was overwhelmingly positive.
The whole week was an adrenalin rush. Even though the days were long, with me finishing my first story at 7pm having arrived at 9am, the time just flew! As a journalism student, I can see just how useful this internship was for my basic skills. I learned how to cover events and most importantly, write super quickly, while under pressure. The congress went for four days and I ended up writing four stories - something I couldn’t have done at the beginning of the year.
The support I received was great. My fellow interns were super supportive, as we all worked together to cover a wide array of events. The editor, too was super friendly and encouraging. Overall, a very rewarding experience!
Alexandra Turner-Cohen, UTS Journalism student
The students were assisted by an experienced former Fairfax Media editor, Peter Gearin, who developed the schedule and coached the team, offering advice on story planning, approaches, deadlines and expectations. All of the agreed it was a fantastic learning opportunity.
Writing for the Daily Congress as part of the World Congress of Accountants 2018 was an invaluable experience. The size of the event and depth of topics meant I was able to test my abilities as well as grow as a student journalist. Guided by industry professionals, such as Peter Gearin, I was able to also pick up tips and tricks on how to report on large scale events, write concise daily wraps and submit to deadlines. All in all, I'm beyond grateful to have had this experience and look forward to similar opportunities in the future.
Daniella Scotti, UTS Journalism student