Public Communication students pitch to industry
I'm Vicky Bamford and I'm the subject coordinator for Integrated Communication and today is really a combination of all the work that students do in their PR and the advertising degree over their time. They work together for a real client and they come up with a strategy and communication strategy for them and today they pitch it back to their industries.
We've have had students do full presentations as we would in an industry that was a real brief for us at Isentia and you know the students applied a lot of their thinking they've done theoretically and they really applied it in a practical session and were very creative very enthusiastic and they seem to really you know they seem very much industry ready from what I can see.
This has been an incredibly valuable experience and I think one of the great things about this course is that we are gaining practical skills, we are liaising with people from in the industry and I don't think a lot of other university students get to experience that.
In terms of the tutors themselves, they're really fantastic. They made sure that we had always a you know a very open communication with the client and being able to meet the client talk to them about their company and about the problems that they're having it was really hands-on experience and I think something that probably would be a highlight of my whole 5 year degree at the university.
I'd love to see some of these faces in the future over at Edelman so I really do hope that everyone stays in touch and yeah we'd love to see that kind of confidence coming through in the future.
There's a lot of energy in that room and they were highly creative and I think you know facing forward in moving into the industry I think are praising them, I think they were incredibly professional and they're they're going to get into and get jobs and do a great job.
Students in their final year of Public Communication have had the opportunity to pitch to real industry clients, as part of the capstone subject Integrated Communication.
The students worked in teams of 4-6 to develop a strategic integrated communication campaign for one of five clients; Unbound, Isentia, City of Sydney, The Hunger Project and Big Idea. The teams spent the semester researching the brief and creating various campaign elements, including promotional events, social media strategies, videos and interactive installations.
This work culminated in a 15 minute pitch to their industry client. Last week, the winning team from each client brief was then invited to pitch to an industry panel. Panellists included more than a dozen representatives from Isentia, Carat, PWC, City of Sydney, Unbound, The Hunger Project, McCann Health, Public Relations Institute of Australia (PRIA), Ogilvy, Edelman, Bohemia, N2N Communications, International Association of Business Communicators (IABC) and Nestle.
The members of the group were all fantastic communicators. They told a compelling story, and they also spoke with a lot of genuine excitement that would make any client feel comfortable with handing over creative control, which is a pretty impressive achievement- and a testament to their natural storytelling ability as a team. I hope they go on to launch Siren Media for real- the world needs more storytellers using their persuasive powers for positive impact!
Kaia Myers-Stewart, Unbound
The Integrated Communication subject is not only a valuable way for students to gain industry experience but also an opportunity to network with recruiters looking for graduates. A morning tea was hosted after the presentations to celebrate the students' achievements and allow them to meet representatives from a range of marketing and communication agencies and industry groups.
I was so impressed by the confidence, talent and knowledge of each of the teams and would happily have any one of them at Carat!
Jacqui Purcell, Carat Australia
Vicki Bamford, Senior Lecturer and Coordinator of Integrated Communication, says "This capstone subject allows students to put into practice skills learnt across their previous subjects to solve a communication issue for a real client. And they always step up to the challenge. From my perspective, it’s wonderful to see the students maximise the opportunity and transition into a professional role. Industry loves it too as it is a great opportunity for them to give back and often students land their first full-time job. It’s a win-win."
Find out more about the Bachelor of Communication (Public Communication).