The Magic Lab is a trans-disciplinary laboratory that conducts cutting -edge research into disruptive technology – technology that supercedes what we know; that transforms and revolutionises our world in ways we never expected.
Technologies like socially-aware robots, smart organisations, open innovation, and the Internet of Things will radically alter our society in the coming decades. The Magic Lab works at the forefront of this evolution, developing robust intelligent systems that will help shape this future. Their primary objective is to understand the process of innovation; the role of information technology; and the laws of adoption in innovative and entrepreneurial practice.
Business needs to develop sustainable and high-performance innovation systems, and industry leaders recognise that emerging intelligent technologies have extraordinary potential for enhancing business performance and business innovation. The Magic Lab's core expertise lies in knowledge acquisition, knowledge management and automating decision making. They further combine this expertise with a kitbag of skills that includes: artifical intelligence; data analytics; social and group behaviour; entrepreneurship and strategy; mobile technologies; privacy law and IP; and design thinking; to invent new technology that derive insights, make predictions and transform products, organisations and industries. A drive to understand the process of innovation, the law of its adoption in entrepreneurial practice and the role information technology plays in that process underpins all the Magic Lab’s research. And it’s this mix of design philosophy and technical skill that is most evident in their work.