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Hybrids fail to make impact on car buyers

30 November 2013

More than a decade after the first hybrid car went on sale in Australia, the fuel-saving technology remains a hard sell. Sales of the vehicles, which use a petrol or diesel engine supported by an electric motor and batteries to reduce fuel consumption, are down across the board in 2013. Both private and fleet buyers are choosing fewer hybrid vehicles despite more models hitting the market...Chris Riedy, associate professor at the Institute for Sustainable Futures, believes consumers are willing to do the right thing for the environment but the current economic situation means they are not willing to pay more to do so. Sydney Morning Herald, 30 November, p15.