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Short courses

Writing for the Web

2 classes | 7 hours per class

This course is aimed at people who write material for publishing on Internet sites or those needing to convert printed publications to web publications.

It includes detailed workshops on planning a website, writing styles for the web, how to target your audience, understanding digital media, using images, converting print publications to web publications and some fundamentals of design for presenting written content.

Presenter

Dan Kaufman is a UTS lecturer and has worked as a journalist, sub-editor and editor for 18 years. He writes for The Sydney Morning Herald, The Australian and The Age and publishes Bar Zine, a website that reviews Sydney bars. Dan previously edited a number of SMH sections including Icon, Travel, Radar and Health & Science. He has also worked on a range of lifestyle and computer magazines.

Dan has been involved with online publishing since the late 90s and has taught online journalism at UTS in addition to a variety of workshops on writing for the web, WordPress and the usability issues online publishers, editors and writers need to grapple with.

Enrolment

Dates

Register your interest for our next course: acij@uts.edu.au

Fees:

  • $850 full fee
  • $765 ACIJ members
  • $680 concession (students and low income)
  • $595 UTS staff and students

Limited to: 14 participants

Location: UTS Broadway, CB10.05.330 (map)
Building 10, level 5, room 330, 235 Jones Street, Ultimo

To discuss this course or for more information please contact acij@uts.edu.au or call +61 2 9514 2488.

Course outline

  • Day 1
    • Introduction: Who is your audience? Participant requirements discussed.
    • How users read on the Web. What we already know, what research tells us. Hands-on exercises with examples and feedback.
    • Understanding digital media. Constructing non-linear narrative: the implications for writers and users.
    • What is hypertext? Converting linear texts to non-linear. Hands-on exercises with examples and feedback.
    • Print to web. Converting print publications to web publications and what to look for.
    • Hands-on exercises.
  • Day 2
    • Designing Web usability: Readability and font usage, using images.
    • Writing content: Headlines, titles, captions, email and rollovers. Hands-on exercises with examples and feedback.
    • Planning a web site. Bringing the elements together. Tying print to the web. Hands-on exercises with examples and feedback.
    • Wrap up: Questions, answers and evaluation.

Testimonials

“I was hugely impressed by Marcus O’Donnell’s teaching style. He somehow managed to convey often complex concepts with simplicity and clarity. I think this course is a ‘must do’ for all ‘legacy’ journalists who want to stay in the game.” Deborah Cornwall (2015)

“Best training I have ever had, thank you.” Monica Galassi (2015)

“I was very pleased with the hands-on nature of the course and the way in which concepts were related back to our circumstances/website.” Student (July 2012)

“It was a practical and well presented course. We learned through writing and exploring other websites.” A. Neilsen (July 2012)

“The resources were comprehensive and the course covered diverse materials.” Student (July 2012)

“I liked the practical exercises and the materials to take home plus the discussion.” N. Egan (July 2012)

“My head is now filled with key and useful information that I can take back to my company but also use for my own personal freelance needs. It’s also given me more confidence to engage in the online world.” Y. Noone (June 2012)

“I liked that it was very practical - great to be able to use the computer in tandem with the tutor. I will definitely remember what I’ve learned, which is very important.” - Lucy Kaldor, Student (2010)

“Practical activities helped to reinforce the theoretical components of the course. It was good to put into action what we were learning.” Ben Wyld, Department of Education and Training - Corporate Communication

“Thank you for an inspiring and thought provoking two days! I really enjoyed it.” Anne Galimi, Communications Officer, NSW Commission for Children and Young People

“I thought the course was very practical and enabled me to take back practical solutions back to my workplace.” Christine St Anne, Editor, Morningstar Media

“I enjoyed this course - I learnt a lot. Marcus made sure to mention blogging - which I was interested in. I also realised that when I changed articles - edited etc I was editing for print and not the web. So it’s another step on-top of writing for a particular audience - you have to remember to tailor it for the web.” Suganthi Singarayar, Tutor

“Good balance of ‘theory’ and exercises. Excellent take-home resources for further reading, case-studies, etc.” Claire Saunders, Communications Officer

“I’ve found the course practical and interesting - I’ll be re-writing much of the content of the website I’m involved in.” Coral Cooksley, Marketing and Communications Officer

“Very relevant to the industry, particularly in production - it’s amazing how glossed over web writing is in the web industry.” Hoi Fung Ho, Interactive Designer

“Great course. Wish I had done it prior to our web redevelopment. Great resources to take home and use. Good mix of instruction, discussion and practical exercises.” Jenny Donovan, Marketing and External Liaison Manager

“I thought the course was very practical and enabled me to take back practical solutions to my workplace.” Christine St Anne, Editor

“Practical activities helped to reinforce the theoretical components of the course. It was good to put into action what we were learning.” Ben Wyld, Journalist