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Media Story Checklist

Background to the story

• What is the news in this story?
• Is this a timely news story – what key dates are associated?
• Is there only one story or a range of “angles” that could be taken?
• Could the story be treated as a feature story?
• Has this story been covered before?
• Is there related previous media coverage?
• Who are the sources to be quoted – both UTS and others?
• Are there any controversial issues associated with the story?
• Does this particular story tie in with other UTS matters or agendas?

Objectives of Media Coverage

• What outcomes are sought through media coverage of the story?
• Does the media coverage complement other communication/promotional activities?

Target Audiences

• Who needs to read about, see or hear about this story?
• Who could this news or announcement affect?

Key Messages

• What are the most important messages or pieces of information that need to be communicated in the story?

Media Contact

• Who is the most appropriate person the media should contact for further comment or clarification of details in the story?

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