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How the UTS Media Team Can Support You

In brief – the UTS media team can provide the following:

• Assistance in developing media publicity strategies
• Assistance in developing media releases, briefing notes, letters to the editor and topical opinion pieces
• Advice on responding to issues of the day and which journalists to target
• Distributing material on your behalf to the media
• Coaching when undertaking interviews with journalists

Making the Media Work for You and Your Interests

It is an important first task to clearly define the messages you wish to communicate and who you want to receive them.

Newspapers, magazines and the electronic media have varying styles and needs. For example, a story that is perfect for a local newspaper may not interest a TV news editor. A newspaper events guide might need to get your information a couple of weeks in advance while the deadline for monthly publication will have an even greater lead time.

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