This guide aims to assist you to deal with the media and make it easier for you to provide journalists with what they need to promote your achievements or your views.

Table of Contents

1. Introduction
2. How the UTS Media Team Can Support You
3. Making the Media Work for You and Your Interests
4. What Journalists Want
5. How to Handle a Direct Call from a Journalist
6. How to Attract Publicity for Your "Story" or Special Event
7. Media Story Checklist
8. Media Relations Tools
9. Useful Tips for Media Interviews – How to Get Your Message Across
10. Conversational Feature-Style Interviews
11. Dealing with Issues and Crises
12. UTS Media Team Contacts