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Bachelor of Design in Visual Communication Bachelor of Creative Intelligence and Innovation

 

What is BCII?

What is BCII?

 
 
WATCH: What is BCII What is BCII

WATCH: What is BCII

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location
City campus

atar
96.95

Min. duration
4 years full time

course codes
UTS: C10324v1
CRICOS: 079754E

The Bachelor of Design in Visual Communication offers a practice-based approach to learning visual communication. Throughout the course, the creation of new design solutions is driven by rigorous and critical exploration of methods, materiality and technology, and understanding the influence of globalisation, digitisation, complexity and interactivity.

Taking a trans-disciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

The Bachelor of Design in Visual Communication offers a practice-based approach to learning visual communication. Throughout the course, the creation of new design solutions is driven by rigorous and critical exploration of methods, materiality and technology, and understanding the influence of globalisation, digitisation, complexity and interactivity.

Taking a trans-disciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

The course aims to foster a creative and exploratory attitude toward the design process, where research and practice are consolidated in design outcomes. Teaching is centred around design studios that integrate practice-orientated learning through tasks that parallel the processes that professionals undertake in industry. Solutions are driven by the rigorous and critical exploration of methods, materiality and technology. A combination of interdisciplinary subjects, industry projects, internships, competitions and international studios, develop both flexibility and confidence in working across the diverse environments that constitute contemporary design practice. Students are required to undertake the Professional Experience Program that includes a mandatory 160-hour industry work placement.

The course is structured to allow students to focus on areas of specialisation. Throughout all stages, the course requires students to develop an understanding of their own individual design language and theoretical position in relationship to historic and contemporary contexts.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own, across and between other disciplines. These creative intelligence competencies enable graduates to navigate across a rapidly accelerating world of change.

Course aims

The course aims to support and foster a creative and explorative attitude toward the design process where research and practice are consolidated in design outcomes. It cultivates a collaborative and global vision of design. Through a variety of interdisciplinary subjects, industry projects and international studios, students develop the flexibility and confidence to work in the divergent and novel environments of contemporary visual communication practice.

Throughout the degree students progress through studies and skills development in the area of form, content, context and concept. First year introduces the key formal concerns of visual communication, including image, typography, composition and hierarchy. Second-year subjects engage more closely with content and the interdependencies of form and content. A contextual understanding of design as an outwardly focused activity is developed in third year, with closer studies of audience, society, ethics and industry.

Typical study program

A typical program is shown below.

First year

Autumn sessionCredit pointsSubject code
87631 VC Design Studio: Text and Image 11287631
87100 VC Project: Ways of Seeing687100
85502 Researching Design History685502
July sessionCredit pointsSubject code
81511 Problems to Possibilities881511
Spring sessionCredit pointsSubject code
87632 VC Design Studio: Text and Image 21287632
87222 VC Project: Symbols and Systems687222
85503 Design Thinking685503
Summer sessionCredit pointsSubject code
81512 Creative Practice and Methods881512

Course fees

For relevant fee information, are you a Local student or International student

All students at UTS pay tuition fees to contribute towards the cost of their studies.

In 2017 all offers made to domestic undergraduate students will be for Commonwealth Supported Places (CSP), which means that the Australian government makes a substantial contribution towards the cost of your education, and you pay the balance through student contributions.

The amount you pay depends on your area of study and the number of credit points (cp) in which you enrol. At UTS 48 credit points is considered to be one Equivalent Full Time Study Load (EFTSL).

The table to the right shows the amount a student can expect to pay for one year of full-time study (1.0 EFTSL).

Students can choose to pay their student contribution upfront, or if eligible, can defer their fees through HECS-HELP.

In addition to tuition fees, students are required to pay a Services and Amenities Fee (SSAF). The purchase of textbooks and other course materials may also result in additional cost.

You can calculate your student contribution as a percentage of the amounts shown on the table.
e.g. If you are enrolled in a 6 credit point Mathematics subject, your contribution would be 6/48 x $9,050 = $1,131.

Student contribution amounts for 2017 commencing students

Area of study and

student contribution  

band

Student contribution

(per EFTSL or 48 cp)

3
Law, Accounting, Commerce, Economics, Administration, Dentistry, Medicine, Veterinary Science
$10,596
2
Mathematics, Statistics, Computing, Built Environment, Other Health, Allied Health, Engineering, Science, Surveying, Agriculture
$9,050
1
Humanities, Behavioural Science, Social Studies, Education, Clinical Psychology, Foreign Languages, Visual and Performing Arts, Nursing
$6,349

 

 

Tuition fees for international undergraduate students can be found using tuition fees search.

Tuition fees must be paid in advance each session and are subject to annual increase. Fees for future year(s) published in fees search, whilst unlikely to change, are estimates only. UTS makes every effort to provide up to date future year(s) fee estimates and to limit any changes, however, UTS reserves the right to vary fees for future year(s) at any time.

 

For this course, the cost per credit point for 2017 is $658. The total credit points are 240.

All international students should familiarise themselves with the following documents:

In addition to tuition fees, students may be required to pay a Student Services and Amenities Fee (SSAF). Textbooks and other course materials will also result in additional costs.

UTS Alumni save 10%: alumni.uts.edu.au/advantage

For further information on costs related to your study at UTS, visit the international students' fees information page.

Careers

Career options include design roles in graphic design, publishing, advertising, animation, film, television, exhibitions, government agencies and not-for-profit and corporate sectors.

By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.

Course structure

Course completion requirements

RequirementCredit points
STM90791 Core subjects120
CBK90242 Sub-major/Electives (DAB)24
STM90839 Core subjects (Creative Intelligence and Innovation)96
Total240

Course structure explained

Students must complete 240 credit points, comprising 144 credit points in visual communication and 96 credit points in creative intelligence and innovation. The creative intelligence and innovation subjects are undertaken in accelerated form within July and Summer sessions during the first three years of study, and through one full year of study after completion of the professional degree. The Bachelor of Creative Intelligence and Innovation is not offered as a separate degree, but is completed only in combination with the professional degree program.

Industrial training/professional practice

Within the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation within their research, career development, or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.

Additional information

Course duration

The course is offered on a four-year, full-time basis.

Admission requirements

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Design in Visual Communication.

Students must refer to the inherent requirements for all degrees offered by Design and Architecture in the Faculty of Design, Architecture and Building.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Check to see if there are additional admission requirements for this course.

If you don't meet the admission requirements for this course, there may be alternative pathways to help you gain admission.

Year 12 bonus scheme

To see a list of courses where HSC subjects provide bonus points, please refer to the Year 12 bonus points page.

Scholarships, prizes and awards

Scholarships

For all domestic students

Prizes and awards

For Design, Architecture and Building and 010120 students

Professional recognition

Graduates are eligible for membership of the Design Institute of Australia (DIA) and the Australian Graphic Design Association (AGDA).

Download a course guide

UTS: Handbook

See the Bachelor of Design in Visual Communication Bachelor of Creative Intelligence and Innovation in the UTS: Handbook for comprehensive course details.
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