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Master of Marketing


UTS Business School - Marketing

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City campus

Min. duration
1.5 years full time or
3 years part time

course codes
UTS: C04067v7
CRICOS: 036583G

The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia.

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Typical study program

Typical full-time programs are provided below, showing suggested study sequences for students undertaking the course full time for Autumn and Spring session commencement.

Detailed course programs are available at study plan management.

First year

Autumn sessionCredit pointsSubject code
24734 Marketing Management624734
24710 Buyer Behaviour624710
24720 Applied Marketing Research624720
24730 Marketing Strategy624730
Spring sessionCredit pointsSubject code
24742 New Product Management624742
24736 Marketing Communications624736
Select 12 credit points of options:12

Course fees

For relevant fee information, are you a Local student or International student

In most cases, UTS offers domestic students entry to postgraduate courses on a fee paying basis.

Tuition fees are charged:

  • based on the particular course in which you are enrolled
  • based on the number of credit points in which you are enrolled
  • at the rates set for the current year and revised annually

Fees for future year(s) published in the online calculator, whilst unlikely to change, are estimates only.  UTS makes every effort to provide up to date future year(s) fee estimates and to limit any changes, however, UTS reserves the right to vary fees for future year(s) at any time.

Tuition fees can be found in the online calculator.

A small number of postgraduate courses offer government subsidised Commonwealth Supported Places (CSP). Find out whether there are CSPs available in this course by visiting our postgraduate fees page.

In addition to tuition fees, students are required to pay a Services and Amenities Fee (SSAF). The purchase of textbooks and other course materials may also result in additional costs.

UTS Alumni save 10%: alumni.uts.edu.au/advantage

Tuition fees for international students vary between courses and range from A$20,610 to A$50,140 per year.

Tuition fees for international postgraduate coursework students can be found using fees search.

Tuition fees must be paid in advance each session and are subject to annual increase. Fees for future year(s) published in fees search, whilst unlikely to change, are estimates only. UTS makes every effort to provide up to date future year(s) fee estimates and to limit any changes, however, UTS reserves the right to vary fees for future year(s) at any time.


For this course, the cost per credit point for 2017 is $698. The total credit points are 72.

All international students should familiarise themselves with the following documents:

In addition to tuition fees, students may be required to pay a Student Services and Amenities Fee (SSAF). Textbooks and other course materials will also result in additional costs.

UTS Alumni save 10%: alumni.uts.edu.au/advantage

For further information on costs related to your study at UTS, visit the international students' fees information page.


Career options include management-level positions in industry or government.

Course structure

Course completion requirements

RequirementCredit points
STM90721 Core subjects (Marketing)30
CBK90635 Marketing streams24
CBK90636 Elective (Marketing PG)18

Course structure explained

The course totals 72 credit points and consists of a combination of core subjects, specialised streams and elective subjects.

Additional information

Course duration

The course is one-and-a-half years of full-time or three years of part-time study.

Admission requirements

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

If the previous qualification is not in a related field, applicants require a minimum of two years' relevant work experience. Applicants with a relevant graduate certificate must have completed it with at least a credit average.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Check to see if there are additional admission requirements for this course.

If you don't meet the admission requirements for this course, there may be alternative pathways to help you gain admission.

Credit recognition

Students may be granted a maximum of eight subject exemptions, of which four core subjects may be approved from prior undergraduate study.

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11039), the Graduate Diploma in Marketing (C07031), and the Master of Marketing.

Scholarships, prizes and awards


Prizes and awards

Professional recognition

Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to the Chartered Institute of Marketing (CIM).

UTS: Handbook

See the Master of Marketing in the UTS: Handbook for comprehensive course details.
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