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Study areas

Sports Media

This course equips students with the skills, techniques and knowledge to build a career across multiple areas of sports journalism, administration, public relations and communication.

Sports media stadium

This hybrid course draws from the disciplines of journalism, public relations and business to deliver invaluable learning experiences in sports management, sports administration and marketing, audience development and reporting and editing across text, video and audio. Students will study subjects suchs as: Digital Sports Journalism, Sports Media, Public Relations and Audience Strategies in Sports, Media Relations, Sport Business, Communicating with Publics.

Postgraduate Info Eve - 27 April 2017


Why do Sports Media at UTS?

  • This course is suitable for athletes and sports enthusiasts who desire to transition from playing, coaching, watching sport into a career in the sports media industry
  • UTS’s unique arrangement with the Sydney Cricket Ground Trust delivers a range of opportunities for students across sporting codes, adding an in-house, hands-on element to every aspect of the course
  • The course is delivered by teachers from UTS’s School of Communication and School of Business along with leading industry practitioners
  • The emphasis is on delivering both practical and reflective learning opportunities, so that graduates are doers and thinkers and possess both practical and strategic skills
  • Currently the only Sports Media university postgraduate course offered in Sydney. 

UTS Sports Media report

Career options

Career options include reporter, producer, presenter and editor across all forms of sport media and sporting bodies, along with marketing manager, brand strategist, digital strategist, and public relations officer. 

Graduate outcomes

Graduate of the program will:

  • have strong and flexible research, reporting and production skills and a critical understanding of contemporary sports media
  • possess the ability to work across platforms, channels and disciplines in digital and emerging environments
  • be innovative practitioners and agile thinkers who are able to develop new ideas, solve problems and engage audiences
  • strive towards industry positions armed with a sound understanding of current ethical, professional and policy debates in sport.

Sports fans interview

    Admission requirements

    • Applicants must have completed a UTS recognised bachelor’s degree, or an equivalent qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies
    • Applicants who don’t have these requirements must provide: a personal statement (approximately 500 words) explaining why they wish to study the course they are applying for, and a curriculum vitae (CV), which should include details of paid and voluntary work or other experiences (e.g. special interest groups) that could be relevant to the course.

    More information

    UTS Sports Media post match