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Study areas

Public Communication

Our Bachelor of Communication (Public Communication) course focuses on developing the professional communication skills and strategies required for a career in public relations or advertising.

Pub Com

Students explore the communication contexts for these practices — cultural, social and political, and develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship and event management.

Courses

Related postgraduate courses: Communication Management

Advertising outdoor

Why Public Communication at UTS?

  • Choose to focus on public relations or advertising
  • Students use real clients and case studies to develop their understanding and skills.
  • Lecturers are accomplished academics with extensive professional experience.
  • Actively engage with industry by undertaking internships, and entering industry competitions
  • This major is accredited by the Public Relations Institute of Australia (PRIA) and the International Advertising Association provides a Diploma in Marketing Communications to students with an agreed pattern of subjects.
  • Choose as a second major option (such as Digital and Social Media, Journalism, or Creative Writing) to compliment the skills in your first major
  • Opportunity to pursue advanced work by completing a separate one-year, full-time honours course.

The Pitch

Student work

What the students say

Dara Donnelly, UTS Bachelor of Communication (Public Communication)Dara Donnelly
Bachelor of Arts in Communication (Public Communication)
Brand Strategist and Founder — BRANDARA

“I loved the simulated real-life advertising situations. You have a team and a real client and a brief and you have to deliver by this date.”

Wilson Kwong, UTS:Bachelor of Communication (Public Communication) graduateWilson Kwong
Bachelor of Communication (Public Communication)
Social Media Community Manager — Ogilvy

“I really enjoyed the opportunities we had to work on campaigns with real clients.”

Tilly HempergerTilly Hemperger, UTS Bachelor of Communication (Public Communication) Bachelor of Arts in International Studies student
Bachelor of Communication (Public Communication) Bachelor of Arts in International Studies

“The opportunity to stretch and grow with a year on exchange is quite possibly the most meaningful thing I have ever experienced.”

Emma Graham, UTS Bachelor of Arts in Communication (Public Communication) student

Emma Graham
Bachelor of Arts in Communication (Public Communication)

“Studying at UTS, I completed the degree feeling that my studies had well equipped me to enter into the communications industry.”

More student and graduate profiles

More information

Industry recognition

International Advertising Association (IAA) logoThe UTS Public Communication program is recognised by the International Advertising Association (IAA).

 

UTS Public Communication Martin Williams