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Marketing

Through training, teaching and research the Marketing Discipline Group promotes excellence in marketing. We help organisations build market efficiency, improve sales and enhance marketing management decision making.
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Professor Gary Lilien of UTS Business School has won a global award honouring both rigour and relevance in marketing science.
Parents are interested in star ratings indicating the nutritional value of cereals but it’s the colour in the breakfast bowl that has final sway, a study by UTS health and marketing researchers has found.
A study has found a measurable link between brand strength and the ease and cost of raising business capital, bringing the worlds of marketing and finance much closer together.
How would you like a free donut? A free Slurpee? A free dinner or holiday? How about someone paying your bills? These offers are tempting, but there can be a price to pay.
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