UTS site search


Through training, teaching and research the Marketing Discipline Group promotes excellence in marketing. We help organisations build market efficiency, improve sales and enhance marketing management decision making.
Strategists have long recommended that marketers use either “skimming” or “penetration” strategies when pricing new products – exploiting demand with a high price or tempting consumers with a low one – but a new study suggests these strategies are not as popular as thought.
Are you sceptical about advertising messages? On April 1 there's even more reason to be so ...
Australian research has for the first time ranked the relative importance of the factors that determine whether consumers will – or won’t – buy ethical products.
When it came time to consider the pricing of a new suite of cultural products, cultural and community group ICE sought advice on strategy from postgraduate students in marketing.