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Marketing

Through training, teaching and research the Marketing Discipline Group promotes excellence in marketing. We help organisations build market efficiency, improve sales and enhance marketing management decision making.
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How would you like a free donut? A free Slurpee? A free dinner or holiday? How about someone paying your bills? These offers are tempting, but there can be a price to pay – as Canberra discovered this week.
Movie marketers are missing out on hundreds of thousands of dollars in revenue by waiting too long to release DVDs, new research has found.
Studio A, a social enterprise that supports artists living with intellectual disability, has sought the expertise of postgraduate UTS Business School students to develop a pricing strategy for its Artisan Props Collective program.
UTS Business School Professor Marc Fischer has collaborated with global premium car maker Mercedes-Benz to develop a new approach to managing campaigns that has the potential to save significant sums and increase effectiveness.

Marketing Discipline Group
NewsBrief

Distinguished Professor Gary Lilien from Penn State University will join the Marketing Discipline Group in November 2016

Marketing PhD student Alex Belli was a finalist for the ANZMAC MidYear Doctoral Colloquium Best Paper Award, with his paper titled "Beating the Clock: How imposed Time Constraints Trigger Overconsumption".

Alex Belli with award

Teaching Prizes were awarded to a number of Marketing Discipline Group academic staff members at the 2016 UTS Business School Awards ceremony: Peter Rodgers (shown below receiving his award from the Dean of Business, Professor Roy Green), Dr Nigel Bairstow, Alex Belli, and Atieh Fallahi.

[Peter Rodgers receives his teaching award from the Dean]

At the 2016 Awards ceremony current Honours student Belinda Barton, in addition to receiving a scholarship to support her study, was awarded the Kerry Daniel Memorial Prize for the the best woman graduating in the Bachelor of Business with a Marketing or Marketing Communications major. 

Jihoon Cho from the University of Michigan will join the Marketing Discipline Group in late 2016.

Dr Dixon Ho from Nanyang Business School will join the Marketing Discipline Group in January 2017.

Marketing Discipline Group - NewsBrief Archive

 

Forthcoming publications

Hoek, J., Gendall, P., Eckert, C., Louviere, J.J. (2016) "Dissuasive cigarette sticks: the next step in standardised (‘plain’) packaging?", Tobacco  Control, In press.

Gendall, P., Eckert, C., Hoek, J., Farley, T., Louviere, J., Wilson, N. & Edwards, R. (2016) 'Estimating the 'consumer surplus' for branded versus standardised tobacco packaging.', Tobacco control. In press
 
Krzeminska, A. & Eckert, C., (2016) "Complementarity of internal and external R&D: Is there a difference between product versus process innovations?", R and D Management. In press
 
Eckert, C., et alia (2016) "Individual capability and effort in retirement benefit choice"  Journal of Risk and Insurance. Forthcoming
 
Kyriazis, E., Massey, G.R., Johnson, L. & Couchman, P. (2016) 'Friend or Foe? The effects of managerial politics on inter-functional communication and collaboration during NPD projects', R & D Management. Forthcoming
 
Purmehdi, M., Legoux, R. & Carrillat, F. (2016) 'A meta-analytic investigation of the underlying process and contingencies of warning labels' effectiveness', Journal of Public Policy & Marketing. Forthcoming
 
Randhawa, K., Hohberger, J.S. & Wilden, R. (2016) "A Bibliometric Review of Open Innovation: Setting a Research Agenda", Journal of Product Innovation Management. Forthcoming