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Through training, teaching and research the Marketing Discipline Group promotes excellence in marketing. We help organisations build market efficiency, improve sales and enhance marketing management decision making.
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How would you like a free donut? A free Slurpee? A free dinner or holiday? How about someone paying your bills? These offers are tempting, but there can be a price to pay.
Movie marketers are missing out on hundreds of thousands of dollars in revenue by waiting too long to release DVDs, new research has found.
Studio A, a social enterprise that supports artists living with intellectual disability, has sought the expertise of postgraduate UTS Business School students to develop a pricing strategy for its Artisan Props Collective program.
UTS Business School Professor Marc Fischer has collaborated with global premium car maker Mercedes-Benz to develop a new approach to managing campaigns that has the potential to save significant sums and increase effectiveness.
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Marketing Discipline Group

Distinguished Professor Gary Lilien from Penn State University has joined the Marketing Discipline Group in a fractional position.

Marketing PhD student Alex Belli was a finalist for the ANZMAC MidYear Doctoral Colloquium Best Paper Award, with his paper titled "Beating the Clock: How imposed Time Constraints Trigger Overconsumption".

Alex Belli with award

Teaching Prizes were awarded to a number of Marketing Discipline Group academic staff members at the 2016 UTS Business School Awards ceremony: Peter Rodgers (shown below receiving his award from the Dean of Business, Professor Roy Green), Dr Nigel Bairstow, Alex Belli, and Atieh Fallahi.

[Peter Rodgers receives his teaching award from the Dean]

At the 2016 Awards ceremony current Honours student Belinda Barton, in addition to receiving a scholarship to support her study, was awarded the Kerry Daniel Memorial Prize for the the best woman graduating in the Bachelor of Business with a Marketing or Marketing Communications major. 

Dr Dixon Ho from Nanyang Business School will join the Marketing Discipline Group in January 2017.

Marketing Discipline Group - NewsBrief Archive


Forthcoming publications

Hoek, J., Gendall, P., Eckert, C., Louviere, J.J. (2016) "Dissuasive cigarette sticks: the next step in standardised (‘plain’) packaging?", Tobacco  Control, In press.

Gendall, P., Eckert, C., Hoek, J., Farley, T., Louviere, J., Wilson, N. & Edwards, R. (2016) 'Estimating the 'consumer surplus' for branded versus standardised tobacco packaging.', Tobacco control. In press
Krzeminska, A. & Eckert, C., (2016) "Complementarity of internal and external R&D: Is there a difference between product versus process innovations?", R and D Management. In press
Eckert, C., et alia (2016) "Individual capability and effort in retirement benefit choice"  Journal of Risk and Insurance. Forthcoming
Kyriazis, E., Massey, G.R., Johnson, L. & Couchman, P. (2016) 'Friend or Foe? The effects of managerial politics on inter-functional communication and collaboration during NPD projects', R & D Management. Forthcoming
Purmehdi, M., Legoux, R. & Carrillat, F. (2016) 'A meta-analytic investigation of the underlying process and contingencies of warning labels' effectiveness', Journal of Public Policy & Marketing. Forthcoming