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Marketing

Through training, teaching and research the Marketing Discipline Group promotes excellence in marketing. We help organisations build market efficiency, improve sales and enhance marketing management decision making.
Each year millions of dollars are spent on the event that is the Academy Awards, both in advertising and sponsorship. Dr David Waller considers, behind all the glitz and glamour, what the Oscars are really about...
Strategists have long recommended that marketers use either “skimming” or “penetration” strategies when pricing new products – exploiting demand with a high price or tempting consumers with a low one – but a new study suggests these strategies are not as popular as thought.
Are you sceptical about advertising messages? On April 1 there's even more reason to be so ...
Australian research has for the first time ranked the relative importance of the factors that determine whether consumers will – or won’t – buy ethical products.

News

Chris Contos, our Honours student in 2015, was awarded the University Medal at his April 2016 graduation.

Dr Jihoon Cho from the University of Michigan will join the Marketing D G in early August 2016

Dr Geetanjali Saluja from the Hong Kong University of Science and Technology will join the Marketing D G in late August 2016

 

Forthcoming publications

Wilden, R., Devinney, T.M., Dowling, G.R. (2016) "The architecture of dynamic capability research", The Academy of Management Annals, In press.

Hoek, J., Gendall, P., Eckert, C., Louviere, J.J. (2016) "Dissuasive cigarette sticks: the next step in standardised (‘plain’) packaging?", Tobacco  Control, In press.

Gendall, P., Eckert, C., Hoek, J., Farley, T., Louviere, J., Wilson, N. & Edwards, R. (2016) 'Estimating the 'consumer surplus' for branded versus standardised tobacco packaging.', Tobacco control. In press
 
Krzeminska, A. & Eckert, C., (2016) "Complementarity of internal and external R&D: Is there a difference between product versus process innovations?", R and D Management. In press
 
Eckert, C., et alia (2016) "Individual capability and effort in retirement benefit choice"  Journal of Risk and Insurance. Forthcoming
 
Kyriazis, E., Massey, G.R., Johnson, L. & Couchman, P. 2016, 'Friend or Foe? The effects of managerial politics on inter-functional communication and collaboration during NPD projects', R & D Management. Forthcoming
 
Plewa, C., Carrillat, F., Mazodier, M. & Quester, P. 2016, 'Which sport sponsorships most impact sponsor CSR image?', European Journal of Marketing. Forthcoming
 
Purmehdi, M., Legoux, R. & Carrillat, F. 2016, 'A meta-analytic investigation of the underlying process and contingencies of warning labels' effectiveness', Journal of Public Policy & Marketing. Forthcoming
 
Randhawa, K., Hohberger, J.S. & Wilden, R. (2016) "A Bibliometric Review of Open Innovation: Setting a Research Agenda", Journal of Product Innovation Management. Forthcoming