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Marketing

Through training, teaching and research the Marketing Discipline Group promotes excellence in marketing. We help organisations build market efficiency, improve sales and enhance marketing management decision making.
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How would you like a free donut? A free Slurpee? A free dinner or holiday? How about someone paying your bills? These offers are tempting, but there can be a price to pay.
Movie marketers are missing out on hundreds of thousands of dollars in revenue by waiting too long to release DVDs, new research has found.
Studio A, a social enterprise that supports artists living with intellectual disability, has sought the expertise of postgraduate UTS Business School students to develop a pricing strategy for its Artisan Props Collective program.
UTS Business School Professor Marc Fischer has collaborated with global premium car maker Mercedes-Benz to develop a new approach to managing campaigns that has the potential to save significant sums and increase effectiveness.
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Marketing Discipline Group
NewsBrief

Dr Weining Bao, currently at Wuhan University, China, will join the Marketing Discipline Group in September 2017.

Visitors

The following distinguished scholars will visit the Marketing Discipline Group in 2017:

 

Dr Anurag Hingorani & Dr Paul Wang were awarded Best Paper in Marketing Communications at the 2016 ANZMAC conference

Students working on Capstone projects in Marketing and Marketing Communication presented their work to industry partners at 3M and Police Bank

Presentation to 3M

Presentation to Police Bank

 

Distinguished Professor Gary Lilien from Penn State University has joined the Marketing Discipline Group in a fractional position.

 

Marketing Discipline Group - NewsBrief Archive

 

Forthcoming publications

Hoek, J., Gendall, P., Eckert, C., Louviere, J.J. (2016) "Dissuasive cigarette sticks: the next step in standardised (‘plain’) packaging?", Tobacco  Control, In press.

Gendall, P., Eckert, C., Hoek, J., Farley, T., Louviere, J., Wilson, N. & Edwards, R. (2016) 'Estimating the 'consumer surplus' for branded versus standardised tobacco packaging.', Tobacco control. In press
 
Krzeminska, A. & Eckert, C., (2016) "Complementarity of internal and external R&D: Is there a difference between product versus process innovations?", R and D Management. In press
 
Eckert, C., et alia (2016) "Individual capability and effort in retirement benefit choice"  Journal of Risk and Insurance. Forthcoming