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Marketing

Through training, teaching and research the Marketing Discipline Group promotes excellence in marketing. We help organisations build market efficiency, improve sales and enhance marketing management decision making.
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At a time when obesity is described as being of epidemic proportions, with serious consequences for individual wellbeing and government health budgets, what role can food marketing play – for good, not just for ill?
Each year millions of dollars are spent on the event that is the Academy Awards, both in advertising and sponsorship. Dr David Waller considers, behind all the glitz and glamour, what the Oscars are really about...
Strategists have long recommended that marketers use either “skimming” or “penetration” strategies when pricing new products – exploiting demand with a high price or tempting consumers with a low one – but a new study suggests these strategies are not as popular as thought.
Are you sceptical about advertising messages? On April 1 there's even more reason to be so ...

News

Teaching Prizes were awarded to a number of Marketing Discipline Group academic staff members at the 2016 UTS Business School Awards ceremony: Peter Rodgers (shown below receiving his award from the Dean of Business, Professor Roy Green), Dr Nigel Bairstow, Alex Belli, and Atieh Fallahi.

[Peter Rodgers receives his teaching award from the Dean]

At the 2016 Awards ceremony current Honours student Belinda Barton, in addition to receiving a scholarship to support her study, was awarded the Kerry Daniel Memorial Prize for the the best woman graduating in the Bachelor of Business with a Marketing or Marketing Communications major. 

Chris Contos, our Honours student in 2015, was recently awarded the University Medal. His Honours thesis was titled "Why Consumers Use Their Smartphone to Search but Not Buy: A Technology Acceptance Model – Based Account of M-Commerce Adoption". Read more about Chris's experience at UTS.

Jihoon Cho from the University of Michigan will join the Marketing Discipline Group in early August 2016

Dr Geetanjali Saluja from the Hong Kong University of Science and Technology will join the Marketing Discipline Group in late August 2016

Dr Dixon Ho from Nanyang Business School will join the Marketing Discipline Group in January 2017.

 

Forthcoming publications

Edeling, A., Fischer, M. (2016) "Marketing’s Impact on Firm Value - Generalizations from a Meta-analysis",  Journal of Marketing Research, In press.

Ahmed, S., Sinha, A. (2016) "When it pays to wait: Optimizing release timing decisions for secondary channels", Journal of Marketing. Accepted.

Wilden, R., Devinney, T.M., Dowling, G.R. (2016) "The architecture of dynamic capability research", The Academy of Management Annals, In press.

Hoek, J., Gendall, P., Eckert, C., Louviere, J.J. (2016) "Dissuasive cigarette sticks: the next step in standardised (‘plain’) packaging?", Tobacco  Control, In press.

Gendall, P., Eckert, C., Hoek, J., Farley, T., Louviere, J., Wilson, N. & Edwards, R. (2016) 'Estimating the 'consumer surplus' for branded versus standardised tobacco packaging.', Tobacco control. In press
 
Krzeminska, A. & Eckert, C., (2016) "Complementarity of internal and external R&D: Is there a difference between product versus process innovations?", R and D Management. In press
 
Eckert, C., et alia (2016) "Individual capability and effort in retirement benefit choice"  Journal of Risk and Insurance. Forthcoming
 
Kyriazis, E., Massey, G.R., Johnson, L. & Couchman, P. (2016) 'Friend or Foe? The effects of managerial politics on inter-functional communication and collaboration during NPD projects', R & D Management. Forthcoming
 
Plewa, C., Carrillat, F., Mazodier, M. & Quester, P. (2016)  'Which sport sponsorships most impact sponsor CSR image?', European Journal of Marketing. Forthcoming
 
Purmehdi, M., Legoux, R. & Carrillat, F. (2016) 'A meta-analytic investigation of the underlying process and contingencies of warning labels' effectiveness', Journal of Public Policy & Marketing. Forthcoming
 
Randhawa, K., Hohberger, J.S. & Wilden, R. (2016) "A Bibliometric Review of Open Innovation: Setting a Research Agenda", Journal of Product Innovation Management. Forthcoming